Emotional Intelligence For Brands

Creating Deep Connections Between Your Brands And The Right People

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Colgate Optic White

Brand Architecture and New Product Development


Strategy Development for Enterprise and Key Verticals

Right Guard

Brand Positioning and New Product Development for Core Brand and New Personal Care Segments


Strategic Positioning and Creative Development for Branding Campaign

Rose's Cocktail Infusions

Identified White Space to Create The First Ever Line of Contemporary Cocktail Mixers

Our Latest Posts

November 8, 2016: The Day the Data Died

Still think marketing research is more science than art? Allow me to introduce exhibit one, the 2016 presidential election. With the exception of a single poll, USC Dornsife/Los Angeles Times, everyone got it dead wrong. Lamenting this epic fail in research in The...

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Was David Ogilvy Wrong? Is The Consumer Really a Moron?

The revered adman wanted to instill the marketing process with a sense of respect for the consumer. He admonished his creative people and clients, “The consumer is not a moron. She’s your wife.” Other than the underlying sexist tone so typical of the 1950’s, I have...

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More on Bringing Back the Jingle

Would You Rather Be Successful or “Cool?" Six years ago, I wrote a piece called Bring Back the Jingle. In short, I posited that while no longer in vogue, it’s hard to argue that jingles aren’t highly effective. People who grew up in the jingle age can sing dozens and...

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Welcome to the Right Brain Studio

What do you make? People don’t simply buy products such as “software” or “breakfast cereal.” They buy aspiration, a brand promise that transcends any rational feature. The Right Brain Studio offers brand strategy, marketing innovation and consumer insights. But what we really make is Emotional Intelligence For Brands. Our hands-on approach provides a critical complement to marketing science, delivering an intimate, high-touch understanding of both your own offering and your target market.
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Jeffrey Hirsch
Call: +1 818-400-7922

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