December Archives
Creative Bankruptcy – by Michael Laskin
The world appears to be spinning out of control. Chaos seems to be zeitgeist ofour times. In the worlds of William Butler Yeats: Turning and turning in the widening gyreThe falcon cannot hear the falconer;Things fall apart; the centre cannot hold;Mere anarchy is loosed upon the world,The blood-dimmed tide is loosed, and everywhereThe ceremony of [...]
Creative Sherpa – by Michael Laskin
How would it feel to play golf with Tiger Woods? How about a round of tennis with Roger Federer? We’d all be horrifyingly overmatched. These are, after all, the best of the best. They embody the world standard in their specific realms. Once you get past the overwhelming feelings of inadequacy, more than likely another [...]
My Favorite Spot of 2006 – Jeff Hirsch
Have you seen that spot with Peyton Manning? Brilliant! It’s hard to believe this guy’s a football player and not an actor. That self-effacing sense of humor, keen sense of irony, boyish attractiveness, easy-going manner. He’s good. The role reversal concept here isn’t totally original, but it’s sure brought to life in a compelling way. [...]
Enlightened Holidays at Peet’s – by Jeff Hirsch
I’ve been rambling on for years now about how so many companies are still mired in the dark ages of formulaic, left-brain, don’t take any chances, play-it-by-the-numbers marketing. One area I’ve been passionate about lately is cause-related marketing. (See my piece on our website in “News and Musings.” Zooming out for the moment to look [...]