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Depression Mentality: The Sequel – by Jeff Hirsch

The President won’t say the “R” word, but signs that consumers are feeling the pain of a stagnant economy and rising prices can be found everywhere. Maybe you’ve even made some changes yourself. You know things are bad when people start drinking more Keystone Light and less Corona. According to IRI, as quoted in the [...]

Brands as Super Heroes: Lessons from the Comics – by Jeff Hirsch

“Yeah, I can fly,” says Robert Downey, Jr. as Iron Man in the blockbuster that opened with over $100 million at the box office this weekend. Films based on comics are certainly soaring, with Marvel alone touting $4.9 billion in worldwide gross to date for its comic-based feature films. In his review of Iron Man [...]