February Archives
Deeper Qualitative Research With A Social Media Approach
Where do great conversations happen? The best place to find yourself at a party? Why the kitchen, of course. The more intimate settings and structure of our Kitchen Table Sessions help our clients dig deeper than the usual qualitative and get us much closer to consumers. The overall approach and the “Building Block Concepts” we [...]
Off To A Bad Start: Tiger’s First Public Appearance
We’ll see what Tiger Woods has to say for himself tomorrow, but the signs leading up to his first public appearance tomorrow do not bode well. From a social media perspective, the transparency, humility and sense of atonement he needs to get right with a once adoring public and his wife seem to be conspicuously [...]
Domino’s Pizza Turnaround: Social Media Comes To Life on Network TV
That the recent Domino’s “Pizza Turnaround” effort is spot on and gutsy is impressive, but even more noteworthy for its inspiration and context. The campaign is a vivid demonstration of the power of social media, proving that online efforts need not and should not simply be afterthoughts to television advertising and other traditional media. That [...]
Prius Therapy
For the first time, dispersions are being cast on my beloved #Toyota Prius! Dealing with all this unexpected cognitive dissonance is unpleasant and has me feeling out of sorts. I was thrilled to be part of the “Club” when I bought my Prius exactly four years ago. As I noted in a blog back then, [...]