March Archives
Blog | March 29, 2010
No Time For Nostalgia
Way back in time, before cable TV, DVR’s, VCR’s, the Web and mobile phones, media planning was a much simpler task. So was the casting of television commercials. I worked on the General Mills business for the excellent Campbell-Mithun agency in the mid-1980’s, where I used to joke to the client and our creative teams, [...]
Blog | March 5, 2010
The Cost of the Up-Sell
Would you like fries with that? Well — no, I just ordered the salad with no-fat dressing and a Diet Coke. Still, they have to ask. Restaurants and businesses of all stripes add to the bottom line with simple questions like that. To us as consumers these queries are sometimes useful (Great, I never thought [...]