Take an abundance of blue skies, warm weather, optimism, diversity and opportunity. Mix with L.A.’s dynamic creative community – the people who actually create our popular culture – and heat it all up under the direction of successful, experienced marketers who understand how consumers connect with brands and what it takes to create, develop and sell a big idea through a complex corporate entity.

That’s the Right Brain Approach: An immersion in true creativity and a departure from the everyday dogma of traditional marketing agencies and tired, formulaic thinking.

We offer a Comprehensive Process, including in-depth interviews with key clients, consumer research, trade research, ideation sessions and more. It is punctuated by presentations and reports at key milestones. We also offer shorter-term Creative Infusions to kick start creativity, explore a conceptual area in more depth, or refine existing ideas, as well as Innovative Qualitative Research.

Three elements of our process truly set us apart:

  • The Right Brain Panel is how we create and develop concepts. A better source of creativity and innovation simply does not exist. Our people aren’t “creative consumers,” professional research respondents or the usual suspects from the world of marketing. The Right Brain Panel is our proprietary network of creative minds that actively create our popular culture. They include winners of the Pulitzer Prize, Emmys, and Golden Globes. They make the music, write the books, direct the films and create the blogs that shape the environment for your consumers.

    You attend our day-long Right Brain Session and work side-by-side with these amazing talents in a highly structured, yet freewheeling session. The results are always astounding.

  • IconoCepts is our proprietary format for concept execution. We create key visuals that communicate a complex message in the blink of an eye. (Click here for example.)

  • Kitchen Table Research - Beyond focus groups. This is a far better way to engage consumers, as the dynamic is transformed from "marketing critic" to "passionate participant." (Click here for more.)