Comprehensive Concept Development

This is a three to five month process that delivers a fully dimensionalized concept - whether it be a new product, brand reinvention or other marketing innovation - ready to execute. At minimum, this includes a proprietary brand positioning statement, brand personality, brand values, and graphic recommendations for packaging, logo or signage, if required.

Included in this process are in-depth client interviews, our "Discovery Session" (key issues and blue sky ideation with key, interdisciplinary client representatives), exploratory qualitative research, our "Right Brain Studio Session" (ideation with leading popular culture trend makers), graphic concept development, another round of qualitative research to gauge reactions to and refine concepts, and a final presentation of recommendations.

Creative Infusion

An intense, weeklong process to kick start creativity, explore a conceptual area in more depth, or refine existing ideas.

We deliver detailed, written recommendations for product concepts and marketing plans based on those concepts. The process includes a "Discovery Session" with participation from three or more of our "Right Brain Studio Panel," one day of qualitative research (generally two to three focus groups or one Kitchen Table Session) and a final presentation of recommendations.

Qualitative Research

The Right Brain Studio offers stand-alone research projects, working with our clients to identify the most effective methodologies: Focus Groups, In-Depth-Interviews, Ethnography or Kitchen Table Research.

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