New Product Development/Line Extensions

Our best results come from clearly stated, well defined objectives. Here are some examples that can be applied across virtually any product or service category.

• "We have developed new technology to deliver this new product or existing brand. Develop five to ten alternative positioning/personality/naming/graphic visions to bring it to life."
• "We see an opportunity to leverage our brand name in other categories. Identify at least five to ten categories and develop at least one to three executions for each."
• "We are a soft drink company who sees an opportunity to capture a larger share of the overall beverage market with dairy-based drinks (or energy drinks, better-for-you drinks, etc.). Develop at least ten new product concepts – half shelf-stable and half for the refrigerated dairy case - that will allow us to do this successfully."

We start with a wide range of fully dimensionalized, single-minded concepts, which evolve into a final recommendation throughout our process.

Brand Positioning & Reinvention

New brands often have trouble finding their way and older brands sometimes lose their way entirely. We will get your brand back on the right track by developing that compelling, proprietary, emotional reason-why consumers should reconnect with your brand.

We delve into your Brand Myth – the back story of your brand - its heritage, its emotional strengths and weaknesses, current and anticipated trends and it’s competitive environment. Again, we start broadly with a range of concepts, ultimately providing a final recommendation from our evolutionary process.

Marketing Innovation

A catchall category that can include assignments such as:

• "How do we enhance our customer's drive-thru experience?"
• "How can we increase sales of single-serve containers?"
• "How can we increase same-store sales by adding new products and services?"

Ideation

Our “Discovery Sessions” and “Right Brain Studio Sessions" are renowned for creating the highest quantity of quality ideas.

Proprietary creative exercises and techniques unlock everyone's creativity and create sessions that are comfortable, laugh-out-loud fun, dynamic and a bit crazy. At the same time, we tap into our collective marketing instincts to take this amazing raw material, and on the spot, start transforming it into grounded, actionable marketing concepts.

Kitchen Table Research™

The Right Brain Approach to qualitative research.

While they're not really held in a kitchen, the name is inspired by our belief that true revelation is more likely to be found in comfortable, informal, intimate settings.

We have identified environments for these sessions all over the country, all of which are the antithesis of cold, formal focus group facilities. These may be private rooms in restaurants or clubs, hotel suites or other locations. Respondents feel more like guests at a party than test subjects, allowing them to let their guard down and open up.

Sessions have a loose, casual feel, but are carefully planned and structured in advance. They are characterized by group and individual discussions along with a bit of "Right Brain" ideation. Fifteen to twenty current guests are invited, along with up to four members of the Client Brand Team and two Right Brain Studio representatives. This is in-depth, interactive research, with clients and respondents talking face-to-face in a new, dynamic, and fun way.

We facilitate the entire session, which goes for about three hours, and provides guidelines to client participants for interacting with respondents.

Focus Groups & Ethnography

Tried and true techniques, better execution.

Intuitive moderating and exercises for respondents create an open environment that's more like therapy than market research. Sessions are planned in detail, and feature provocative stimulus designed to evoke emotional responses and provide respondents with the vocabulary to articulate otherwise complex, hard to describe feelings.