As part of a project to realign Cadbury Schweppes' wide range of cocktail mixers into a cohesive Brand Architecture, we spotted this opportunity for the Rose's Brand. Our intuition, confirmed by research, was that the prolific rise of flavored vodkas was indirectly cutting into mixer sales. The original concept, “It's like having your own line of flavored vodkas at home,” was combined with another one of our strategies – to create more “contemporary” types of cocktail mixes, and evolved into this successful line of mixers used to create today's most popular cocktails.