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As a Buckley parent, Right Brain Studio President Jeff Hirsch was frustrated with the old, unreliable system of snail mail and the complete lack of web access to vital school information. A pro-bono project that started as a limited effort to update the school’s communication system evolved into an all encompassing brand identity project. We brought the “Brand Myth” of Dr. Buckley to life, identifying her original “Four Fold Plan” to “develop the whole child” as the focal point of all communication efforts.
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