As Chief Marketing Officer at The United Way Worldwide, Lisa Bowman is a major player in the world of NGO’s, leading the organization’s global marketing team and working with more than 1,800 local United Ways in 41 countries and territories. While typical enterprise marketing professionals might need to focus on a single target or a limited number of targets, Lisa needs to inspire an incredibly wide range of people for a wide range of diverse programs, including corporate and individual donors, advocates and volunteers.
Lisa stopped by to talk about her work at United Way and a career that’s transformed her from a for-profit marketer to a die-hard advocate of helping people transform their own lives.
