#advertising Tag

Want to hop on a stage coach and travel back in time? Wells Fargo is waving its magic wand, playing make believe to transport us back to a better place while conveniently overlooking the illegal, top-down policies designed to boost earnings and screw their customers....

But Could They Become the Paragon for the Enlightened Enterprise?   There are, sadly, incidents like this every day. This one was caught on video and went viral. Two black men walked into a Philadelphia Starbucks in the tony Rittenhouse neighborhood, asked to use the restroom, then sat...

[caption id="attachment_11577" align="aligncenter" width="545"] Right Brain Studio President & Founder Jeff Hirsch in the Media Center at the Annenberg School of Education at the University of Southern California[/caption] The Right Braincast, our new podcast that connects the dots between brands, the popular culture from which they emerge...

Corporate consciousness is in the news, with Delta Airlines, Walmart, Dick’s Sporting Goods, Hertz and Avis among companies severing ties with the National Rifle Association after the horrific Parkland shooting. As is always the case when corporations take stands on social issues or engage in some...

CNN is running an ad campaign I like quite a bit. Rather than taking a defensive posture against charges of “fake news,” the company goes on the offensive, claiming the high ground of owning the truth. The introductory spot focused on an apple, simply displayed...

Just a few generations ago, you could say almost anything you wanted in advertising. Kids could “run faster and jump higher” in Keds sneakers. (Check out this 1950’s Keds Ad. You can’t make this stuff up!) Baseball icons Yogi Berra and Mickey Mantle made TV ads...

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