#advertising Tag

As Chief Marketing Officer at The United Way Worldwide, Lisa Bowman is a major player in the world of NGO’s, leading the organization's global marketing team and working with more than 1,800 local United Ways in 41 countries and territories. While typical enterprise marketing professionals...

I was intrigued by the headline of this Adweek piece a few weeks back, Lessons CPG Brands Can Learn From Startups. Before reading a word, I thought, “is it even possible?” There are lots of smart people at CPG companies but the organizations are hemmed...

Is storytelling in  marketing bullshit? There is a clear answer to this question. Yes. And no. The key is to  distinguish between the art of storytelling itself – and the relentless, self-serving hype of what is no more than a marketing fad. Of course, storytelling is important,...

Want to hop on a stage coach and travel back in time? Wells Fargo is waving its magic wand, playing make believe to transport us back to a better place while conveniently overlooking the illegal, top-down policies designed to boost earnings and screw their customers....

But Could They Become the Paragon for the Enlightened Enterprise?   There are, sadly, incidents like this every day. This one was caught on video and went viral. Two black men walked into a Philadelphia Starbucks in the tony Rittenhouse neighborhood, asked to use the restroom, then sat...

[caption id="attachment_11577" align="aligncenter" width="545"] Right Brain Studio President & Founder Jeff Hirsch in the Media Center at the Annenberg School of Education at the University of Southern California[/caption] The Right Braincast, our new podcast that connects the dots between brands, the popular culture from which they emerge...

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