branding Tag

Does our storytelling always need to be virtuous?   My favorite television shows are populated by despicable characters. Tony Soprano and Walter White robbed and killed. Everyone in Seinfeld, along with the Larry David “character” role in Curb Your Enthusiasm, were highly neurotic and self-absorbed. Jimmy McGill/Saul Goodman...

Is storytelling in  marketing bullshit? There is a clear answer to this question. Yes. And no. The key is to  distinguish between the art of storytelling itself – and the relentless, self-serving hype of what is no more than a marketing fad. Of course, storytelling is important,...

Coachella, the once obscure Goldenvoice-produced music festival, has undergone a dramatic shift from its modest indie roots when it was founded in 1999. It has blossomed into an internationally recognized, sprawling, commercial enterprise. Now, with well-known artists, big-budget staging and a reputation as a "must...

We like easy. And why not? Who would argue that convenience is a bad thing? Jumping through the past hundred years or so, it seems that almost everyone would agree that it’s better to: Travel cross country by jet than by horse; Wash clothes in...

[caption id="attachment_11577" align="aligncenter" width="545"] Right Brain Studio President & Founder Jeff Hirsch in the Media Center at the Annenberg School of Education at the University of Southern California[/caption] The Right Braincast, our new podcast that connects the dots between brands, the popular culture from which they emerge...

Corporate consciousness is in the news, with Delta Airlines, Walmart, Dick’s Sporting Goods, Hertz and Avis among companies severing ties with the National Rifle Association after the horrific Parkland shooting. As is always the case when corporations take stands on social issues or engage in some...

CNN is running an ad campaign I like quite a bit. Rather than taking a defensive posture against charges of “fake news,” the company goes on the offensive, claiming the high ground of owning the truth. The introductory spot focused on an apple, simply displayed...

Just a few generations ago, you could say almost anything you wanted in advertising. Kids could “run faster and jump higher” in Keds sneakers. (Check out this 1950’s Keds Ad. You can’t make this stuff up!) Baseball icons Yogi Berra and Mickey Mantle made TV ads...

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