inspiration Tag

Marketing inspiration is more likely to be found in arts and literature than business books, classrooms and the mind-numbing “how to” listicles found on LinkedIn. And I say this as a marketing professor who opines on marketing in blogs and has contributed a few (but...

This week I had the pleasure of sitting on the capstone projects of graduate students for the Communications Management program @USCAnnenberg , where I am an Adjunct Professor teaching Branding and Integrated Marketing. What a privilege to be invited to share my feedback and offer advice...

With the exception of Seinfeld reruns, I never watch sitcoms. In fact, sports aside, I don’t watch anything on the big broadcast networks. The great thing about network shows is that they are highly formulaic, providing a great sense of comfort to the viewer, a commodity...

By Jeffrey Hirsch I’ve always felt that if you’ve got a limited time to read, your career will be better served by prioritizing newspapers, magazines (The Atlantic Monthly, not People), novels, history and biography over business books. Isaacson’s biographies of Einstein and Jobs, a thoughtful New Yorker...

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