Covid 19 was likely final nail in the coffin for in-person qualitative research. Tech companies never really warmed to the practice and now others are finding that digital work offers “acceptable results,” faster, at a significantly reduced investment level. Has life as we know it changed...
Marketing Strategy in a Post-Truth Society I got off the freeway and drove straight to the car wash. My car is always covered with a fine layer of sand on it when I get back from visiting my parents in Palm Desert, not to mention...
As Adweek reports this week, “Little about The Wonderful Company’s new wine brand is practical.” I’d take it a step further. Little of it makes any marketing sense. In the dead of winter, and a nasty one across most of the U.S. at that, the only...
This past week saw two iconic American brands react to racial injustice in strikingly different ways. One chose transparency, shining a light on the issue, accepting responsibility for its actions and putting its money where its mouth was. The other did its level best to...
CNN is running an ad campaign I like quite a bit. Rather than taking a defensive posture against charges of “fake news,” the company goes on the offensive, claiming the high ground of owning the truth. The introductory spot focused on an apple, simply displayed...
As another new year approaches, we ponder our predicaments, reflect on our actions and resolve to be better. Marketers working on a traditional calendar year schedule likely started these reflections back in April or earlier, launching their annual strategic planning processes to set goals and strategies,...