Bloomberg reported this week that “Weight Watchers… stock took a beating Wednesday (February 27), dropping as much as 36 percent on a dismal profit forecast after it struggled to sign up customers during the key post-holiday dieting season.” Oprah Winfrey, who owns 8% of the company, lost $58...
As Chief Marketing Officer at The United Way Worldwide, Lisa Bowman is a major player in the world of NGO’s, leading the organization's global marketing team and working with more than 1,800 local United Ways in 41 countries and territories. While typical enterprise marketing professionals...
I tend to greet anything that hints of being a listicle with extreme cynicism and disbelief. Listicles always bring to mind the old Steve Martin joke: “You ask how can I make a million dollars and never pay taxes? It’s easy! First, get a million...
Want to hop on a stage coach and travel back in time? Wells Fargo is waving its magic wand, playing make believe to transport us back to a better place while conveniently overlooking the illegal, top-down policies designed to boost earnings and screw their customers....
This past week saw two iconic American brands react to racial injustice in strikingly different ways. One chose transparency, shining a light on the issue, accepting responsibility for its actions and putting its money where its mouth was. The other did its level best to...
If you and your best friend could go anywhere in the world on vacation, and time and money were no object, where would you go? This is the question I once put to pairs of friends in a qualitative study. Now if you’re asking me, I...