If you and your best friend could go anywhere in the world on vacation, and time and money were no object, where would you go? This is the question I once put to pairs of friends in a qualitative study. Now if you’re asking me, I...
Jeff talks to J.P. about breaking out on his own in 1989 to form Shikatani Lacroix Design. Starting with a handful of people and no clients, his insights, artistic intuition, eye for talent and business acumen built the firm into an award-winning, global enterprise with offices in...
How do you get people to think about and act on critical life tasks that they just don’t want to think about? If you’re over 35 and/or have any combination of children, older parents or significant others, have you made out a will? Do you have...
As another new year approaches, we ponder our predicaments, reflect on our actions and resolve to be better. Marketers working on a traditional calendar year schedule likely started these reflections back in April or earlier, launching their annual strategic planning processes to set goals and strategies,...
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Why do you conduct marketing research? Is it to uncover insights? To drive data-driven, fact-based solutions? Both are good reasons,...