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We connect

the dots

other people

don’t see.

Right Brain Studio

The Right Brain Studio is a marketing insights company that captures those intimate moments, enabled by trust and empathy, where consumers reveal themselves to the world. We get to the heart of the matter, moving beyond numbers, transcending the work of ordinary research to reveal extraordinary insights about a brand’s identity and its emotional connection with customers.

Services

We Curate Emotions. Our methods empower brands to deliver emotional experiences that consumers cherish and share with their friends, family and colleagues.

Our Clients

Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.

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The Latest

Why is IKEA, known for affordable home goods, experiencing a cult-like following from the fashion elite to the underground cultural curators of the world?...

In marketing, our “enemies” are supposed to be our competitors. Territory gained and enemy casualties are measured in market share. Understanding that total domination is not possible (if we can’t wipe our adversaries from the face of the earth through business tactics – fair or......

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