Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
Book a Lunch & Learn Session with Jeff Hirsch, Right Brain Studio President & Adjunct Professor at the University of Southern California
When you understand your Brand Myth – the unique, visionary creation story behind every successful brand – your marketing efforts come into focus, the brand stories will flow and your consumers are more engaged.
Jeff has taught marketing/consumer insights to professionals in leading companies, to his USC grad students and other universities across the country. Contact us to learn more about his Brand Myth talk and other topics in our Lunch & Learn Series.
We Curate Emotions. Our methods empower brands to deliver emotional experiences that consumers cherish and share with their friends, family and colleagues.
I was intrigued by the headline of this Adweek piece a few weeks back, Lessons CPG Brands Can Learn From Startups. Before reading a word, I thought, “is it even possible?” There are lots of smart people at CPG companies but the organizations are hemmed......
Does our storytelling always need to be virtuous? My favorite television shows are populated by despicable characters. Tony Soprano and Walter White robbed and killed. Everyone in Seinfeld, along with the Larry David “character” role in Curb Your Enthusiasm were highly neurotic and self-a...
I first met Jaspar Weir in the summer of 2009, soon after he started TaskUs as a virtual personal assistant service. He was 23 years old, living with his parents, and driving his dad’s car because he couldn’t afford his own. Now, TaskUs has grown......