Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
Book a Lunch & Learn Session with Jeff Hirsch, Right Brain Studio President & Adjunct Professor at the University of Southern California
When you understand your Brand Myth – the unique, visionary creation story behind every successful brand – your marketing efforts come into focus, the brand stories will flow and your consumers are more engaged.
Jeff has taught marketing/consumer insights to professionals in leading companies, to his USC grad students and other universities across the country. Contact us to learn more about his Brand Myth talk and other topics in our Lunch & Learn Series.
We Curate Emotions. Our methods empower brands to deliver emotional experiences that consumers cherish and share with their friends, family and colleagues.
Men are from Mars and women are from Venus. And some men are from up Uranus. One Super Bowl spot we won’t be seeing is Gillette’s controversial “Best a Man Can Get.” P&G says the cost of a two-minute ad buy is the reason why the......
The sidewalks were littered with scooters. Not the Razor scooters my kids played with, but scooters with motors. “What are these things?” I asked the friend I had met up with close to where he lives in Venice (California.) “They’re amazing,” he replied. We ride......
Rudy Giuliani was rightfully ridiculed last year when he asserted that “sometimes the truth isn’t really the truth.” The exchange with NBC’s Chuck Todd, cited here by CNN.com, is worth recounting in full. Rudy Giuliani, President Donald Trump’s attorney, said Sunday that “truth ...