In life, love, politics and marketing, the facts never matter. It’s always a matter of perception. And how you manage perceptions – your own, those of your customers or your colleagues is an essential skill for marketers.
A good staring point is to understand that you’re not really in marketing – you’re in the mental health business. Empathy is critical to build the collaboration and consensus critical to the success of any enterprise.
Jeff’s new book, “Mindful Marketing: Life Lessons to Transform Your Career & Your Life,” due out this fall, puts forward an emotionally driven “mental health” approach to marketing. Citing case histories and examples from his many projects with leading global marketers and real life experiences, Jeff imparts essential marketing lessons grounded in the human experience.
The Right Brain Studio is a marketing insights company that captures those intimate moments, enabled by trust and empathy, where consumers reveal themselves to the world. We get to the heart of the matter, moving beyond numbers, transcending the work of ordinary research to reveal extraordinary insights about a brand’s identity and its emotional connection with customers.
We Curate Emotions. Our methods empower brands to deliver emotional experiences that consumers cherish and share with their friends, family and colleagues.
Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
What does marketing personalization mean to you? It is stunning how the concept has changed over a generation.The fact is that relationships, nearly all relationships, start differently now. The old boy’s network certainly still exists, but business services are just as likely to emanate from......
McDonalds needs a psychiatrist. We’re beyond talk therapy here. There is some deep-seated personality disorder that seems to require some serious medication. The chain, under siege for selling low-quality, bad for you food, is using their brand to test a “futuristic, French-style McDonald’s” called “McCafe.”......
Come for the game, stay for the commercials. The game was an unexpected blowout. With the score 28-3 in favor of the Falcons, the there was little doubt over the outcome. The broadcasters told us several times that no team in NFL history had ever......