Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
Book a Lunch & Learn Session with Jeff Hirsch, Right Brain Studio President & Adjunct Professor at the University of Southern California
When you understand your Brand Myth – the unique, visionary creation story behind every successful brand – your marketing efforts come into focus, the brand stories will flow and your consumers are more engaged.
Jeff has taught marketing/consumer insights to professionals in leading companies, to his USC grad students and other universities across the country. Contact us to learn more about his Brand Myth talk and other topics in our Lunch & Learn Series.
We Curate Emotions. Our methods empower brands to deliver emotional experiences that consumers cherish and share with their friends, family and colleagues.
But Could They Become the Paragon for the Enlightened Enterprise? There are, sadly, incidents like this every day. This one was caught on video and went viral. Two black men walked into a Philadelphia Starbucks in the tony Rittenhouse neighborhood, asked to use the......
Today we are proud to launch the first episode of our new podcast, The Right Braincast. Join Right Brain Studio President and USC Adjunct Professor Jeff Hirsch as he welcomes Susan Lansing, Vice President, Global Marketing of Qualcomm. Susan talks about her inspirations, her successful......
How do you get people to think about and act on critical life tasks that they just don’t want to think about? If you’re over 35 and/or have any combination of children, older parents or significant others, have you made out a will? Do you......