Get a sneak peek into the upcoming book by Jeffrey Hirsch.
In life, love, politics and marketing, the facts never matter. It’s always a matter of perception. And how you manage perceptions – your own, those of your customers or your colleagues is an essential skill for marketers.
A good staring point is to understand that you’re not really in marketing – you’re in the mental health business. Empathy is critical to build the collaboration and consensus critical to the success of any enterprise.
Jeff’s new book, “Mindful Marketing: Life Lessons to Transform Your Career & Your Life,” due out this fall, puts forward an emotionally driven “mental health” approach to marketing. Citing case histories and examples from his many projects with leading global marketers and real life experiences, Jeff imparts essential marketing lessons grounded in the human experience.