Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
Book a Lunch & Learn Session with Jeff Hirsch, Right Brain Studio President & Adjunct Professor at the University of Southern California
When you understand your Brand Myth – the unique, visionary creation story behind every successful brand – your marketing efforts come into focus, the brand stories will flow and your consumers are more engaged.
Jeff has taught marketing/consumer insights to professionals in leading companies, to his USC grad students and other universities across the country. Contact us to learn more about his Brand Myth talk and other topics in our Lunch & Learn Series.
We Curate Emotions. Our methods empower brands to deliver emotional experiences that consumers cherish and share with their friends, family and colleagues.
I’ve received a number of creative gift suggestions for mom by email this year. It seems that if I’m on someone’s mailing list, no matter how relevant their product or service is, they have a Mother’s Day gift idea. There’s the usual: flowers, candy and......
If you and your best friend could go anywhere in the world on vacation, and time and money were no object, where would you go? This is the question I once put to pairs of friends in a qualitative study. Now if you’re asking me,......
Jeff talks to Mary about her extraordinary career in advertising, starting as an account trainee at Euro Tatham, rising to CEO, and then going on to become CEO of Saatchi in New York, CMO of Northwestern University and now Vice Chancellor and CMO of her alma mater, Rutgers......