Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
The Right Brain Studio is a pleasure to work with. Jeff Hirsch is real expert in his field, a great strategist full of fresh, innovative ideas. We have worked together on multiple initiatives including branding, positioning, and concept development. In each case, The Right Brain Studio has delivered timely, actionable results. Jeff is someone that I consider to be an invaluable business partner.
I have worked with Jeff Hirsch at the Right Brain Studio for nearly 25 years. He has helped solidify, differentiate and name products and brands for me at Pepsi-Cola, Barnes&Noble.com, CitiBank, ShopLink and Health Net/Centene. He is a deep, creative thinker who partners well with customers and clients to give us what we need not necessarily what we want.
The Right Brain Studio could only be a creation of Jeff Hirsch, the one person in my marketing / branding universe that always challenges me to be brave, strategic and, when it calls for it, a bit edgy. Jeff's approach to finding the golden path to marketing success combines the tried and true (think research) with the brutal honesty that can take your thinking and creative energy to new heights. I wouldn't launch a new idea, or partnership without his input.
I have worked The Right Brain Studio and Jeff Hirsch for over 20 years. Jeff is skillful researcher with a unique ability to uncover insights, understand the strategic implications and translate it all to an action plan. Jeff is also a great brainstorm facilitator with a tool box of unique processes and the ability to unleash the inner creativity of his participants.
"I have turned to The Right Brain Studio repeatedly over the past 12 years with great success in support of our consumer insights needs. Jeff Hirsch excels as a strategic thinker with the unique ability to connect not only with consumers, but also with the senior leaders at my company. I have worked with Jeff on a variety of topics, and the results have consistently been top-notch. I highly recommend Jeff and the Right Brain Studio, particularly for the complex, high- profile business insights challenges."
"I have been working with Jeff and The Right Brain Studio for a few years to elevate the positioning for several of our brands. He brings a refreshing approach to branding with a unique combination of academia, culture and grit. A true partner, Jeff challenges us by bringing out our passion, energy and drive to rethink the way we build brand love with our consumers."
"I’ve worked with The Right Brain Studio many times over several years. Each time, Jeff Hirsch and his team have helped us come up with clear and actionable direction that was implemented, not just useful insights that sat on a shelf."
The Right Brain Studio is a qualitative marketing insights and strategy company. We infuse the marketing planning process with energy, creativity and intellect to develop effective brand positioning, communications strategies, advertising, new products and other marketing innovations. Our dynamic, right-brain driven approach drives everything we do, including ideation, concept development, focus groups, in-depth interviews, in-home interviews and shop-alongs.