Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
Book a Lunch & Learn Session with Jeff Hirsch, Right Brain Studio President & Adjunct Professor at the University of Southern California
When you understand your Brand Myth – the unique, visionary creation story behind every successful brand – your marketing efforts come into focus, the brand stories will flow and your consumers are more engaged.
Jeff has taught marketing/consumer insights to professionals in leading companies, to his USC grad students and other universities across the country. Contact us to learn more about his Brand Myth talk and other topics in our Lunch & Learn Series.
We Curate Emotions. Our methods empower brands to deliver emotional experiences that consumers cherish and share with their friends, family and colleagues.
Is storytelling in marketing bullshit? There is a clear answer to this question. Yes. And no. The key is to distinguish between the art of storytelling itself – and the relentless, self-serving hype of what is no more than a marketing fad. Of course, storytelling......
Leslie Emmons Burthey drops in on The Right Braincast to share her expertise in E-tailing, sharing her insights on web analytics, brand building and the artistry behind selling “high-touch,” high involvement products through digital media. Leslie is VP of Marketing at FabFitFun, a women’s ...
Bill Hillsman visits The Right Braincast to talk about his game-changing work in political advertising. His work formed the foundation for two of the most stunning upsets in political history, both in his adopted home state of Minnesota. Against all odds, Bill helped Paul Wellstone......