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Right Brain Studio

The Right Brain Studio is a marketing insights company that captures those intimate moments, enabled by trust and empathy, where consumers reveal themselves to the world. We get to the heart of the matter, moving beyond numbers, transcending the work of ordinary research to reveal extraordinary insights about a brand’s identity and its emotional connection with customers.

Services

We Curate Emotions. Our methods empower brands to deliver emotional experiences that consumers cherish and share with their friends, family and colleagues.

Our Clients

Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.

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The Latest

McDonalds needs a psychiatrist. We’re beyond talk therapy here. There is some deep-seated personality disorder that seems to require some serious medication. The chain, under siege for selling low-quality, bad for you food, is using their brand to test a “futuristic, French-style McDonald’s” called “McCafe.”......

Come for the game, stay for the commercials. The game was an unexpected blowout. With the score 28-3 in favor of the Falcons, the there was little doubt over the outcome. The broadcasters told us several times that no team in NFL history had ever......

Deception in advertising is nothing new. We learn this as children when we go to McDonald’s only to discover the food doesn’t look anything like it does in the TV ads. No juicy hunk of meat, steaming hot, covered with perfectly melted cheese and nested......

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