Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
Book a Lunch & Learn Session with Jeff Hirsch, Right Brain Studio President & Adjunct Professor at the University of Southern California
When you understand your Brand Myth – the unique, visionary creation story behind every successful brand – your marketing efforts come into focus, the brand stories will flow and your consumers are more engaged.
Jeff has taught marketing/consumer insights to professionals in leading companies, to his USC grad students and other universities across the country. Contact us to learn more about his Brand Myth talk and other topics in our Lunch & Learn Series.
We Curate Emotions. Our methods empower brands to deliver emotional experiences that consumers cherish and share with their friends, family and colleagues.
Think of football. What comes to mind? Your favorite college or professional team, perhaps? Go deeper. The sport is played everywhere across our country, but if you had to literally put it on the map, where would it go? Having grown up in New York,......
I was intrigued by the headline of this Adweek piece a few weeks back, Lessons CPG Brands Can Learn From Startups. Before reading a word, I thought, “is it even possible?” There are lots of smart people at CPG companies but the organizations are hemmed......
Does our storytelling always need to be virtuous? My favorite television shows are populated by despicable characters. Tony Soprano and Walter White robbed and killed. Everyone in Seinfeld, along with the Larry David “character” role in Curb Your Enthusiasm were highly neurotic and self-a...