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Our Clients

Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.

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Testimonials

About Us

The Right Brain Studio is a qualitative marketing insights and strategy company. We infuse the marketing planning process with energy, creativity and intellect to develop effective brand positioning, communications strategies, advertising, new products and other marketing innovations. Our dynamic, right-brain driven approach drives everything we do, including ideation, concept development, focus groups, in-depth interviews, in-home interviews and shop-alongs.


Services

Qualitative Research

Qualitative Research

The Right Brain Studio provides focus groups and a full range of qualitative research services. Our research has been favorably compared to psychotherapy by respondents and clients alike, helping you to understand your customers on an incredibly intimate level.

 

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Ideation & Innovation

Ideation & Innovation

A better source of creativity doesn’t exist. We fuel ideation sessions with the freshest creative minds not in the business. Our proprietary network of storytellers are the novelists, screenwriters, actors, directors, filmmakers, musicians and other creative minds who actively create our popular culture.

 

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Strategy Development

Strategy Development

We guide the strategic development process to create immutable direction for all communications and creative executions. Our incisive creative briefs serve to align marketing teams and their agencies with strategies that are truly differentiated, compelling and motivating,

 

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