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the dots

other people

don’t see.

Right Brain Studio

The Right Brain Studio is a marketing insights company that captures those intimate moments, enabled by trust and empathy, where consumers reveal themselves to the world. We get to the heart of the matter, moving beyond numbers, transcending the work of ordinary research to reveal extraordinary insights about a brand’s identity and its emotional connection with customers.

Services

We Curate Emotions. Our methods empower brands to deliver emotional experiences that consumers cherish and share with their friends, family and colleagues.

Our Clients

Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.

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The Latest

First, Happy New Year to all! We at the Right Brain Studio are celebrating the new year with a new look. I hope that you’ll visit our refreshed website and let us know what you think! I, for one, am delighted to be back to......

Still think marketing research is more science than art? Allow me to introduce exhibit one, the 2016 presidential election. With the exception of a single poll, USC Dornsife/Los Angeles Times, everyone got it dead wrong. Lamenting this epic fail in research in The Hollywood Reporter,......

The revered adman wanted to instill the marketing process with a sense of respect for the consumer. He admonished his creative people and clients, “The consumer is not a moron. She’s your wife.” Other than the underlying sexist tone so typical of the 1950’s, I......

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