We Know How to Get to Brands to Talk

We’ll dive into your brand’s psyche to reveal it in all its glory and dysfunction by asking the big questions. “Who are you, really?” “What keeps you up at night?” and “Is this ‘authenticity’ obsession maybe getting a bit much?”

The result? A creative brief with an edge so smart and sharp that it will slice right through the noise and distractions, giving your marketing team the deep understanding and clarity they need to communicate across everything from TV to TikTok.

What We Do

The Right Brain Studio is a branding and marketing strategy company that will broaden your horizons, deepen your thinking, and help you see what’s been hiding in plain sight.

All with a healthy dose of creativity.

We specialize in brand positioning, consumer insights, and innovation. Whether it’s B2C or B2B, we’ve worked on nearly every category known to humankind, helping everyone from global giants to startups.

Most variations of our process combine ideation, concept development and qualitative research, all grounded in a process of curiosity and discovery.

You can pick and choose what you need, but the magic happens when we bring it all together.

Our Clients

From the Desk of The Professor

The Power of Storytelling & The Grateful Dead

This is a story about storytelling and its importance in cementing consumer loyalty, online and off. The Grammy’s honored the Grateful Dead this year for ...

Starbucks: The Cruelty of Exclusion & Decline of Community

It wasn’t that long ago that an overzealous Starbucks store manager in Philadelphia had two black men arrested for the crime of not making a ...

Take A Deep Dive Into Another World

Curiosity And Understanding Are Powerful Tools for Marketing People. And Humans. President Biden designated a new national monument focused on Indian boarding schools this past ...

You Are More Powerful Than You Think: The Impact of Everyday Actions

What impact do you have on the world? An old saying goes, “Whoever saves a single life is considered to have saved an entire world.” ...

We Are Going Back

Woulda, Coulda, Shoulda? No. Only One Thing Matters in the End. Having received the green light to implement the MAMA Project (“Make America Macho Again), ...

Is Long-Range Thinking No Longer an Option for Brands?

Before branding was a discipline and the world of marketing was inchoate, Philadelphia retailer John Wanamaker famously said: “Half the money I spend on advertising ...

Why Don’t We Believe Our Own Eyes and Ears?

I wish that political marketing was more like marketing products and services. How long would it take any brand to change course quickly if it ...

Remembering Kinky Friedman: An Indelible Personal Brand from a Life Well Lived

I mourn the passing of one of my pop culture heroes, the great Kinky Friedman, who passed on June 27. Nicknamed by a good friend ...

Involve Creative People Early And Often In Strategic Planning

I always enjoy when internal or agency creatives are involved in my projects and wish I saw more of them, more often. They’re usually present ...

We Are All In The Mental Health Business

Many years ago, I settled into the comfy salon chair for my haircut with my regular stylist, Amy who I’d been seeing once a month ...

In Defense of Creating Brand Personas

This is story about marketing that starts with a night at the L.A. Opera. But allow me to digress for a moment. I saw an ...

Busting Myths of Focus Group Moderating

I started my career as an ad agency account executive before being hired away by my client as a brand manager. We did a lot ...

Curious? Let’s talk!