Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
Book a Lunch & Learn Session with Jeff Hirsch, Right Brain Studio President & Adjunct Professor at the University of Southern California
When you understand your Brand Myth – the unique, visionary creation story behind every successful brand – your marketing efforts come into focus, the brand stories will flow and your consumers are more engaged.
Jeff has taught marketing/consumer insights to professionals in leading companies, to his USC grad students and other universities across the country. Contact us to learn more about his Brand Myth talk and other topics in our Lunch & Learn Series.
We Curate Emotions. Our methods empower brands to deliver emotional experiences that consumers cherish and share with their friends, family and colleagues.
Who or what are you loyal to? Family? Friends? Your employer? Your favorite brands? We live in a transactional, zero-sum time. A time when many of our leaders are more than happy to throw their principles and the best interests of the country they profess......
At a time when technology was exploding and young people were being lured to exciting new careers in Silicon Valley and other tech hubs around the country, Eric Poses had a very different vision. Rather than connecting people through hardware and software, Eric’s passion was......
The phrase “There’s no there there” was written by by Gertrud Stein after returning to her childhood home in Oakland only to find that her family house had been torn down and replaced by an office park. The title of Tommy Orange’s stunning novel pays......