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What does marketing personalization mean to you? It is stunning how the concept has changed over a generation.The fact is that relationships, nearly all relationships, start differently now. The old boy’s network certainly still exists, but business services are just as likely to emanate from...

McDonalds needs a psychiatrist. We’re beyond talk therapy here. There is some deep-seated personality disorder that seems to require some serious medication.The chain, under siege for selling low-quality, bad for you food, is using their brand to test a “futuristic, French-style McDonald’s” called “McCafe.” An...

Come for the game, stay for the commercials. The game was an unexpected blowout. With the score 28-3 in favor of the Falcons, the there was little doubt over the outcome. The broadcasters told us several times that no team in NFL history had ever overcome...

Deception in advertising is nothing new. We learn this as children when we go to McDonald’s only to discover the food doesn’t look anything like it does in the TV ads. No juicy hunk of meat, steaming hot, covered with perfectly melted cheese and nested...

First, Happy New Year to all!We at the Right Brain Studio are celebrating the new year with a new look. I hope that you’ll visit our refreshed website and let us know what you think!I, for one, am delighted to be back to work and...

Still think marketing research is more science than art?Allow me to introduce exhibit one, the 2016 presidential election. With the exception of a single poll, USC Dornsife/Los Angeles Times, everyone got it dead wrong. Lamenting this epic fail in research in The Hollywood Reporter, Michael...

The revered adman wanted to instill the marketing process with a sense of respect for the consumer. He admonished his creative people and clients, “The consumer is not a moron. She’s your wife.”Other than the underlying sexist tone so typical of the 1950’s, I have...

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