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 “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Why do you conduct marketing research? Is it to uncover insights? To drive data-driven, fact-based solutions? Both are good reasons,...

[caption id="attachment_11486" align="alignleft" width="912"] The Kimpton Goodland in the Santa Barbara Area[/caption]Hotels get expensive when summertime rolls around in beautiful Santa Barbara, so it was tough for us to find decent hotel rooms that fit into our client’s budget. But someone tracked down the Kimpton...

I try to stay away from politics when I write about marketing. The key words being, “I try.” Conventional wisdom would dictate that we avoid controversy in our marketing work, unless, of course, we are advocating on behalf of a candidate or cause.An article in...

By Jeffrey Hirsch I’ve always felt that if you’ve got a limited time to read, your career will be better served by prioritizing newspapers, magazines (The Atlantic Monthly, not People), novels, history and biography over business books.Isaacson’s biographies of Einstein and Jobs, a thoughtful New Yorker...

Forget the art of the deal. The art of distraction is what our president does best. After yet another week that exposes his inability to govern, what else is there to do but start a new fake controversy? But Trump may have met his match...

Minimalism is omnipresent and its meaning has evolved.The term has been thrown around loosely, used to describe everything from an industrial-style, artisanal cafe with natural, exposed brick, luminous whitest of white walls and green succulents to a let-me-put-in-effort-to-look-effortless “capsule wardrobe,” comprised of quality monochrome basics.[caption...

Why is IKEA, known for affordable home goods, experiencing a cult-like following from the fashion elite to the underground cultural curators of the world?...

In marketing, our “enemies” are supposed to be our competitors. Territory gained and enemy casualties are measured in market share. Understanding that total domination is not possible (if we can’t wipe our adversaries from the face of the earth through business tactics – fair or...

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