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But Could They Become the Paragon for the Enlightened Enterprise?   There are, sadly, incidents like this every day. This one was caught on video and went viral. Two black men walked into a Philadelphia Starbucks in the tony Rittenhouse neighborhood, asked to use the restroom, then sat...

Today we are proud to launch the first episode of our new podcast, The Right Braincast. Join Right Brain Studio President and USC Adjunct Professor Jeff Hirsch as he welcomes Susan Lansing, Vice President, Global Marketing of Qualcomm. Susan talks about her inspirations, her successful career, the...

The hallmark of great design, according to my good friend and long-time collaborator Jean Pierre Lacroix, President of Shikatani Lacroix Design, is that it must embody something he calls “The Blink Factor.” JP argues, quite persuasively I think, that a package must communicate in “the...

We like easy. And why not? Who would argue that convenience is a bad thing? Jumping through the past hundred years or so, it seems that almost everyone would agree that it’s better to: Travel cross country by jet than by horse; Wash clothes in...

[caption id="attachment_11577" align="aligncenter" width="545"] Right Brain Studio President & Founder Jeff Hirsch in the Media Center at the Annenberg School of Education at the University of Southern California[/caption] The Right Braincast, our new podcast that connects the dots between brands, the popular culture from which they emerge...

Corporate consciousness is in the news, with Delta Airlines, Walmart, Dick’s Sporting Goods, Hertz and Avis among companies severing ties with the National Rifle Association after the horrific Parkland shooting. As is always the case when corporations take stands on social issues or engage in some...

CNN is running an ad campaign I like quite a bit. Rather than taking a defensive posture against charges of “fake news,” the company goes on the offensive, claiming the high ground of owning the truth. The introductory spot focused on an apple, simply displayed...

Just a few generations ago, you could say almost anything you wanted in advertising. Kids could “run faster and jump higher” in Keds sneakers. (Check out this 1950’s Keds Ad. You can’t make this stuff up!) Baseball icons Yogi Berra and Mickey Mantle made TV ads...

On a recent shopping excursion to Beverly Hill’s Rodeo Drive, I visited What Comes Around Goes Around, an industry renown, high-end secondhand store known as the “leading purveyor of authentic luxury and vintage pieces.” Meandering through the carefully curated racks, I immediately noticed that ubiquitous “Gucci”...

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