Blog

Why is IKEA, known for affordable home goods, experiencing a cult-like following from the fashion elite to the underground cultural curators of the world?...

In marketing, our “enemies” are supposed to be our competitors. Territory gained and enemy casualties are measured in market share. Understanding that total domination is not possible (if we can’t wipe our adversaries from the face of the earth through business tactics – fair or...

What does marketing personalization mean to you? It is stunning how the concept has changed over a generation.The fact is that relationships, nearly all relationships, start differently now. The old boy’s network certainly still exists, but business services are just as likely to emanate from...

McDonalds needs a psychiatrist. We’re beyond talk therapy here. There is some deep-seated personality disorder that seems to require some serious medication.The chain, under siege for selling low-quality, bad for you food, is using their brand to test a “futuristic, French-style McDonald’s” called “McCafe.” An...

Come for the game, stay for the commercials. The game was an unexpected blowout. With the score 28-3 in favor of the Falcons, the there was little doubt over the outcome. The broadcasters told us several times that no team in NFL history had ever overcome...

Pin It on Pinterest