From the Desk of The Professor

A Different Kind of Hero’s Journey

Tiger Woods celebrated a return to past glory yesterday which very few, including me, ever felt he’d achieve. His Masters victory was a beautiful thing ...

Droga5 Should Have Swiped Left

On April 3, 2019, Adweek reported that “Droga5, the creative agency known for its acclaimed campaigns for brands like Chase, Google, HBO, IHOP, The New ...

The Good Place

With the exception of Seinfeld reruns, I never watch sitcoms. In fact, sports aside, I don’t watch anything on the big broadcast networks. The great ...

McDonald’s Dynamic Yield

I want to be a non-conformist like everyone else. That, combined with a large dose of creepiness, is where society seems to be heading. Thanks ...

Free Whitepaper: Get The Most From Qualitative Research

Take control of qualitative research projects to maximize learning and ensure that it’s transformed into meaningful action to maximize your return on investment. Download the ...

National Geographic and the Pleasure of Low-Tech Escape

My goal as a marketing researcher and strategist is always to tell my clients something they don’t already know. The insight, for example, that a ...