Blog

The future of qualitative research is AI. Here's a snippet from a group run by AI that proves it. Moderator: Arthur I. Respondents: Wendy R., Joseph H., Rick P., Josh B., Samantha A., Cassidy D. Art:    Hello and welcome to our AI Focus Group! My name is...

We are always asking, far too hastily, “what’s the insight” or “what’s the answer?” Qualitative research, in and of itself, seldom provides “the answer.” But when in the hands of experts, it can lead to asking the right questions, opening the intellectual and creative floodgates...

You may forget facts, but chances are you’ll always remember how a powerful story, emotionally told, made you feel. That’s the power of qualitative research. I was reminded of this yesterday as I was recounting some interviews I did for a project a few years ago. A...

There’s a creative concept I learned in graduate school that’s served me well throughout my career. It’s called Vampire Video, and refers to a TV ad with a big, shiny executional flourish that distracts from the message of the ad. But hey – I’m a strategist,...

Yogi Berra was one of the greatest baseball players of all time. And what a character. If you’re in marketing, even if you’re not a baseball fan, it’s worth watching the recent documentary about his life, It Ain’t Over Until It’s Over, now streaming on Amazon...

"Change is never painful. Only resistance to change is painful."      - Buddhist Proverb   Are you feeling comfortable about your marketing plan? Perhaps sales are soaring past expectations. You’ve got the best team ever in place and your leadership is an inspiration to all. At...

Pin It on Pinterest