From the Desk of The Professor
Remembering Kinky Friedman: An Indelible Personal Brand from a Life Well Lived
I mourn the passing of one of my pop culture heroes, the great Kinky Friedman, who passed on June 27. Nicknamed by a good friend ...
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Involve Creative People Early And Often In Strategic Planning
I always enjoy when internal or agency creatives are involved in my projects and wish I saw more of them, more often. They’re usually present ...
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We Are All In The Mental Health Business
Many years ago, I settled into the comfy salon chair for my haircut with my regular stylist, Amy who I’d been seeing once a month ...
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In Defense of Creating Brand Personas
This is story about marketing that starts with a night at the L.A. Opera. But allow me to digress for a moment. I saw an ...
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Busting Myths of Focus Group Moderating
I started my career as an ad agency account executive before being hired away by my client as a brand manager. We did a lot ...
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The Sports Equinox: Too Much Of A Good Thing?
I don’t follow sports as seriously or passionately the way I did from the time I was able to read the backs of baseball cards ...
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