About Us

The Right Brain Studio’s team is intelligent, curious, wise, approachable and fun.
Jeff Hirsch

Jeff is the Founder & President of The Right Brain Studio and Adjunct Professor in the graduate communications program at the University of Southern California’s Annenberg School.


His business development strategies and new product ideas are responsible for hundreds of millions of dollars in revenues for some of the world’s top brands such as Pepsi, Colgate-Palmolive, General Mills, Johnson & Johnson, Brown-Forman, Pizza Hut, Taco Bell, Anheuser-Busch, Walt Disney and many others.


A former executive with DKG Advertising, Brown-Forman, Campbell-Mithun and Chiat/Day, Jeff knows how to find the emotional core of a brand’s identity.


An avid reader, golfer, filmgoer and music lover, Jeff enjoys performing solo – or joining his band – at local clubs and events. He also maintains his availability, should the team need his talents, to play center field for the New York Mets.


Jeff has an M.S. in Advertising and a B.S. in Communications from Northwestern University.

J’Net Nguyen

J’Net is Director of Creative Service at The Right Brain Studio. She has a background in action sports, apparel and entertainment, lending in-house marketing expertise to Hurley, VANS and Agenda Show. As a former agency Project Manager specializing in experiential campaigns, her clients include FOX and HBO. J’Net earned an M.A. in marketing communication management from the University of Southern California.


Inspired by her social circle’s on-the-go lifestyle and always wishing she could be in two places at once, she is co-founder of startup LineAngel, an app allowing busy people to hire on-demand line sitters to save their spot in line for popular events and product releases. LineAngel was featured in an episode of CBS’s Big Bang Theory.


A socialite and fashion enthusiast, she spends her time hosting brunches and curating her ever evolving wardrobe with vintage and eclectic finds. J’Net resides in Hollywood as she prefers streets lined with palm trees, believing, “Better a square foot of Los Angeles than all the rest of the world.”

Michael Laskin

Michael is the Director of the Right Brain Studio Creative Panel, bringing his far-reaching contacts in the creative community to develop great ideas for our clients.


His experience in twenty feature films, thirteen made-for-TV movies, countless guest-star and recurring roles on television series, and thousands of radio and animation voice-overs gives him an insider’s comprehensive knowledge of the entertainment business. He’s also an acting coach, film producer and co-founder of Working Artist Films.


Michael is the recipient of a Bush Fellowship in theatre, and holds a B.S. degree from Northwestern University, and an M.A. from The University of Minnesota.

Tom Lazaroff

Tom heads up B2B projects for The Right Brain Studio in addition to providing his strategic counsel on B2C assignments.


Tom is an accomplished professional with expertise in a broad range of categories. His career has encompassed senior level marketing positions at Disney and the Hard Rock Café. With his advertising agency, Lazaroff/Dundore, Tom’s strategic direction has helped generate leads and close deals for NetSuite, Transamerica, Trend Micro and many other companies.


Among Tom’s passions, not necessarily in this order, are his hometown Pittsburgh Pirates, Penguins and Steelers, his wife and three kids, golf, and discovering new Pinots and Rosés.


Tom earned his B.A. at Stanford University and his M.B.A. from UCLA Anderson.


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