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I try to stay away from politics when I write about marketing. The key words being, “I try.” Conventional wisdom would dictate that we avoid controversy in our marketing work, unless, of course, we are advocating on behalf of a candidate or cause.An article in...

By Jeffrey Hirsch I’ve always felt that if you’ve got a limited time to read, your career will be better served by prioritizing newspapers, magazines (The Atlantic Monthly, not People), novels, history and biography over business books.Isaacson’s biographies of Einstein and Jobs, a thoughtful New Yorker...

Forget the art of the deal. The art of distraction is what our president does best. After yet another week that exposes his inability to govern, what else is there to do but start a new fake controversy? But Trump may have met his match...

Minimalism is omnipresent and its meaning has evolved.The term has been thrown around loosely, used to describe everything from an industrial-style, artisanal cafe with natural, exposed brick, luminous whitest of white walls and green succulents to a let-me-put-in-effort-to-look-effortless “capsule wardrobe,” comprised of quality monochrome basics.[caption...

Why is IKEA, known for affordable home goods, experiencing a cult-like following from the fashion elite to the underground cultural curators of the world?...

In marketing, our “enemies” are supposed to be our competitors. Territory gained and enemy casualties are measured in market share. Understanding that total domination is not possible (if we can’t wipe our adversaries from the face of the earth through business tactics – fair or...

What does marketing personalization mean to you? It is stunning how the concept has changed over a generation.The fact is that relationships, nearly all relationships, start differently now. The old boy’s network certainly still exists, but business services are just as likely to emanate from...

McDonalds needs a psychiatrist. We’re beyond talk therapy here. There is some deep-seated personality disorder that seems to require some serious medication.The chain, under siege for selling low-quality, bad for you food, is using their brand to test a “futuristic, French-style McDonald’s” called “McCafe.” An...

Come for the game, stay for the commercials. The game was an unexpected blowout. With the score 28-3 in favor of the Falcons, the there was little doubt over the outcome. The broadcasters told us several times that no team in NFL history had ever overcome...

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