What’s better, qualitative or quantitative research? This shouldn’t be a question we ever ask. Both are critical in gathering the insights we need to create successful marketing plans and executions when the right tool is matched to the research objectives. Yet many marketing professionals, sometimes aided and...
In addition to the ads mentioned in my last blog, The Magical Healing Power of Tom Brady, here are some of my additional favorites, along with my candidates for worst ad, from the game. As always, an important component of my ratings is if the...
Super Bowl LV ended with the improbable yet inevitable result of Tom Brady leading the Tampa Bay Buccaneers to victory over the favored Kansas City Chiefs and wunderkind Patrick Mahomes. It was one of those situations where the rational side of my brain predicted that...
[caption id="attachment_12357" align="alignleft" width="461"] Michelle Phillips: Beautiful Then & Now[/caption] I received a surprising amount of feedback from people of all ages on my recent post, Hire the Experienced: Observations on Advertising and Ageism. Rebecca Chen, who I worked with when she was at Anheuser-Busch/InBev and is...
I can’t say I wasn’t warned. When I was 21 years old, starting the Adverting Graduate Program at Northwestern University, I was told by people from business and academia that advertising was a "young man's game." (Despite the fact that my class was half-female.) While I...
I’ve been thinking a lot about QAnon lately. To use the most scholarly, professional terms possible, it’s a bat shit crazy conspiracy theory has moved to the mainstream, punctuated by the nomination of an active QAnon supporter for a seat the United States House of...
How important is the very premise upon which your business was founded? The underlying foundation upon which you became successful in the first place? There was a time when this question, rhetorical by its very nature, needed no response. At the Right Brain Studio, we put a...
Here’s a great lesson in personal branding. In what NOT to do. Bryson DeChambeuau is now, arguably, the most talked about player on the PGA Tour. Golf fans gasped when they saw him on TV when play resumed after the Covid hiatus ended. He’s gained 20...
Covid 19 was likely final nail in the coffin for in-person qualitative research. Tech companies never really warmed to the practice and now others are finding that digital work offers “acceptable results,” faster, at a significantly reduced investment level. Has life as we know it changed...
Great marketing efforts are usually fueled by a simple premise. Something that can be grasped in the blink of an eye, yet still able to evoke a shock of personal recognition and a deep affinity for the product or service being advertised. Maybe something like this:...