Blog

Just a few generations ago, you could say almost anything you wanted in advertising. Kids could “run faster and jump higher” in Keds sneakers. (Check out this 1950’s Keds Ad. You can’t make this stuff up!) Baseball icons Yogi Berra and Mickey Mantle made TV ads...

Conditions were far from perfect for this ad critic. I was in a crowded, noisy room watching the big game. Very tough to hear, as people were drinking, eating and talking as if it were a party (which it was) and not my private viewing...

John Schnatter may have stepped down as Papa John’s CEO, but he’s staying on as spokesperson. Good idea? Most reports suggest that his demise was the result of his insensitive comments about NFL player protests. The brand is an official sponsor of the NFL, and game...

Laurence D. Fink, the 65-year-old founder and CEO of investment firm BlackRock is aligned with Millennials and Gen Z’ers. Those cohorts are known for choosing brands not only for their tangible and emotional value, but for what they actually do for the world. It’s why a...

Last year at this time I wrote about my Thoughts on the Year Past and the One Ahead, in which I urged companies and individuals to “feel the pain (of others) ...

Starting a new year, it’s always a challenge to decide on whether you’ll see the glass as half-full or half-empty. This year, I choose to start half-full. My predictions start with my final word about Donald Trump for the rest of his presidency.  The political...

As another new year approaches, we ponder our predicaments, reflect on our actions and resolve to be better. Marketers working on a traditional calendar year schedule likely started these reflections back in April or earlier, launching their annual strategic planning processes to set goals and strategies,...

 “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Why do you conduct marketing research? Is it to uncover insights? To drive data-driven, fact-based solutions? Both are good reasons,...

Pin It on Pinterest