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I was intrigued by the headline of this Adweek piece a few weeks back, Lessons CPG Brands Can Learn From Startups. Before reading a word, I thought, “is it even possible?” There are lots of smart people at CPG companies but the organizations are hemmed...

Does our storytelling always need to be virtuous?   My favorite television shows are populated by despicable characters. Tony Soprano and Walter White robbed and killed. Everyone in Seinfeld, along with the Larry David “character” role in Curb Your Enthusiasm, were highly neurotic and self-absorbed. Jimmy McGill/Saul Goodman...

Is storytelling in  marketing bullshit? There is a clear answer to this question. Yes. And no. The key is to  distinguish between the art of storytelling itself – and the relentless, self-serving hype of what is no more than a marketing fad. Of course, storytelling is important,...

It’s just been a few short weeks since Kate Spade and Anthony Bourdain took their own lives in quick succession. With all that’s happened in Trumpland since then, it seems like years ago. Before these tragedies completely fade into our memory I feel compelled to...

Want to hop on a stage coach and travel back in time? Wells Fargo is waving its magic wand, playing make believe to transport us back to a better place while conveniently overlooking the illegal, top-down policies designed to boost earnings and screw their customers....

I’ve received a number of creative gift suggestions for mom by email this year. It seems that if I’m on someone’s mailing list, no matter how relevant their product or service is, they have a Mother’s Day gift idea. There’s the usual: flowers, candy and chocolate...

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