Grey Goose has been on the decline in recent years, a victim of life-cycle, an ultra-competitive category, and possibly, the realization of many that it just might not matter what vodka you order if it’s an ingredient in a mixed drink and you can’t taste...
[caption id="attachment_12219" align="alignleft" width="400"] The Daily Host Michael Barbaro with Producers Lisa Tobin and Theo Balcomb[/caption] One might think the New York Times podcast, The Daily, to be superfluous. The Times publishes more news stories on-line and in print every day that anyone with a life...
CNN recently reported that “interest in Impossible Foods' plant-based meat alternative is growing so much that the company is struggling to keep up.” You were out of luck if you tried to order an Impossible Whopper at many Burger King locations. This was confirmed in a Wall Street...
Sometimes any brand name will do. There are successful brands with names that are random (Apple), obscure (Starbucks), pronounced in unexpected ways (Fage) and silly sounding (Etsy). They may all have interesting origins and deep meaning for their founders, but their product offerings could not...
[caption id="attachment_12200" align="aligncenter" width="600"] Jakob Dylan Interviews Roger McGuinn[/caption] The Brits may have had their rock invasion, but in the ’60s California had its sun-dappled version, headquartered in the wooded slopes and curling roads of Laurel Canyon, where a singular collection of musicians from all over...
Let’s hope the great creative minds at Droga5 survive the company’s acquisition by consulting firm Accenture. We all remember what happened last year when IHOP flipped the last letter of its name to a B to become IHOb, or the International House of Burgers. Chaos ensued....
How great is it to see the progress we’re making in marketing insights? Here's a headline from a PR post on LinkedIn from today: Quester AI Moderator Introduced as an Alexa Skill, Breaking New Ground in Marketing Research The big news is that marketing research firm...
Do you have a go-to eating spot when you go back to visit family and friends where you grew up? I make the pilgrimage to Sal’s Pizza at least once whenever I go home. My West Coast low-carb diet? Forget about it. These carbs are worth...
How do you make decisions on who to hire? Do you look for a specific skill set? Or do you look for the best people – those who may not yet be well versed in a narrow discipline but who display compelling intelligence, personality, people...
Marketing inspiration is more likely to be found in arts and literature than business books, classrooms and the mind-numbing “how to” listicles found on LinkedIn. And I say this as a marketing professor who opines on marketing in blogs and has contributed a few (but...