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Covid 19 was likely final nail in the coffin for in-person qualitative research. Tech companies never really warmed to the practice and now others are finding that digital work offers “acceptable results,” faster, at a significantly reduced investment level. Has life as we know it changed...

I walk past Banana Republic and Lucky Jeans on Ventura Boulevard in my wonderful hometown of Studio City, California nearly every day. A year ago, I could have included The Gap in this retail mix, but that store has closed, a victim of the chain’s...

The picture-perfect world of Peloton, where happy, fit, beautiful couples and their adorable young children live in spacious designer homes graced with lush views of nature, was seriously disturbed this week as the internet blew up with negative reactions to the company’s holiday ad. The plot...

Know Yourself, Know Your Brand Part 1 of 3 As someone who teaches branding to graduate students, I am often asked to review resumes and cover letters. It can be shocking. Bright, inquisitive, hard-working students who excel in my class write paragraphs of generic nonsense. They apply for...

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