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How do you make decisions on who to hire? Do you look for a specific skill set? Or do you look for the best people – those who may not yet be well versed in a narrow discipline but who display compelling intelligence, personality, people...

Marketing inspiration is more likely to be found in arts and literature than business books, classrooms and the mind-numbing “how to” listicles found on LinkedIn. And I say this as a marketing professor who opines on marketing in blogs and has contributed a few (but...

Burger King keeps pushing the envelope. With work that’s refreshing, provocative and often very risky, BK is succeeding in carving out a distinctive brand with a personality that couldn’t be more different than arch rival (pun intended) McDonald’s. Their latest effort focuses on two of my...

Marketing Strategy in a Post-Truth Society I got off the freeway and drove straight to the car wash. My car is always covered with a fine layer of sand on it when I get back from visiting my parents in Palm Desert, not to mention...

New Reality Or Silly Fad?   Our attitudes and behaviors evolve from the time we are born with each new phase of life. The 8-year-old looks back on her “baby days” and feels so grown up. The 12-year-old can’t believe there was a time when he...

My Script Treatment for Black Mirror   6:00 AM: Wake up, check my credit rating and dating apps before getting out of bed. Bad news and no news, respectively. Start to sob. Wipe my tears and blow my nose. 6:05 AM: Receive email from Kleenex.com. “Good morning! We noticed...

On April 3, 2019, Adweek reported that “Droga5, the creative agency known for its acclaimed campaigns for brands like Chase, Google, HBO, IHOP, The New York Times and Under Armour, has agreed to be acquired in full by Accenture Interactive, the marketing arm of international...

I want to be a non-conformist like everyone else. That, combined with a large dose of creepiness, is where society seems to be heading. Thanks to Big Data, companies are now racing to “personalize” the experiences of each and every one of us.  When I’m in...

My goal as a marketing researcher and strategist is always to tell my clients something they don’t already know. The insight, for example, that a key benefit of business software is reduced workload as a result of automation isn’t exactly groundbreaking. But now I am purposefully...

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