In-Depth Values Research

Develop a deeply textured understanding of what makes your customers tick. We explore their aspirations and fears, their joys and frustrations, their psychological baggage and their capacity for change.


Our IDI’s have been favorably compared to psychotherapy sessions by respondents and clients alike. Revealing the values, lifestyles and self-perceived images of the target enables us to build bridges to the values of your brand and are an invaluable asset toward constructing psychographic segmentation.

Contact us to get started.

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