Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
Book a Lunch & Learn Session with Jeff Hirsch, Right Brain Studio President & Adjunct Professor at the University of Southern California
When you understand your Brand Myth – the unique, visionary creation story behind every successful brand – your marketing efforts come into focus, the brand stories will flow and your consumers are more engaged.
Jeff has taught marketing/consumer insights to professionals in leading companies, to his USC grad students and other universities across the country. Contact us to learn more about his Brand Myth talk and other topics in our Lunch & Learn Series.
We are always asking, far too hastily, “what’s the insight” or “what’s the answer?” Qualitative research, in and of itself, seldom provides “the answer.” But when in the hands of experts, it can lead to asking the right questions, opening the intellectual and creative floodgates......
What inspires you? Every day, posts on LInkedIn tout business books with the secrets to motivate us and compete more effectively. We need to be aware of the new thinking in business literature, and once in a while, a gem or two do emerge. Still,......
You may forget facts, but chances are you’ll always remember how a powerful story, emotionally told, made you feel. That’s the power of qualitative research. I was reminded of this yesterday as I was recounting some interviews I did for a project a few years......