Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
Book a Lunch & Learn Session with Jeff Hirsch, Right Brain Studio President & Adjunct Professor at the University of Southern California
When you understand your Brand Myth – the unique, visionary creation story behind every successful brand – your marketing efforts come into focus, the brand stories will flow and your consumers are more engaged.
Jeff has taught marketing/consumer insights to professionals in leading companies, to his USC grad students and other universities across the country. Contact us to learn more about his Brand Myth talk and other topics in our Lunch & Learn Series.
Before branding was a discipline and the world of marketing was inchoate, Philadelphia retailer John Wanamaker famously said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” That was certainly true when he said it in 1919, for......
I wish that political marketing was more like marketing products and services. How long would it take any brand to change course quickly if it knew that two-thirds of its user base thought there were better products out there and were seeking alternatives? The Democratic......
I mourn the passing of one of my pop culture heroes, the great Kinky Friedman, who passed on June 27. Nicknamed by a good friend in college for his curly hair, Kinky lived a productive and fulfilling life by his own rules. He’s best known......