Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
Book a Lunch & Learn Session with Jeff Hirsch, Right Brain Studio President & Adjunct Professor at the University of Southern California
When you understand your Brand Myth – the unique, visionary creation story behind every successful brand – your marketing efforts come into focus, the brand stories will flow and your consumers are more engaged.
Jeff has taught marketing/consumer insights to professionals in leading companies, to his USC grad students and other universities across the country. Contact us to learn more about his Brand Myth talk and other topics in our Lunch & Learn Series.
Say you wanted to have a heart-to-heart with your partner about the future of your relationship. Would you text her to tell you how you feel and see how she responds? Would you call her during a five-minute break from work to check that “Have......
Marketers have always understood how difficult it is to change behavior. People aren’t motivated by facts; they’re motivated by emotion. I would also dare to say that most marketers, for all our talk about data science and the quantification of everything, are also guided by......
Is purpose-driven marketing still relevant in a post-truth, highly polarized world? The Drum ran an interesting piece recently quoting Procter & Gamble’s Chief Brand Officer, Mark Pritchard, stating “that some companies are over-leveraging purpose marketing at the expense of brand growth – and that it......