Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
Book a Lunch & Learn Session with Jeff Hirsch, Right Brain Studio President & Adjunct Professor at the University of Southern California
When you understand your Brand Myth – the unique, visionary creation story behind every successful brand – your marketing efforts come into focus, the brand stories will flow and your consumers are more engaged.
Jeff has taught marketing/consumer insights to professionals in leading companies, to his USC grad students and other universities across the country. Contact us to learn more about his Brand Myth talk and other topics in our Lunch & Learn Series.
I always enjoy when internal or agency creatives are involved in my projects and wish I saw more of them, more often. They’re usually present for qualitative concept testing – a challenge I’ll talk about later – but seldom around for the critical first step......
Many years ago, I settled into the comfy salon chair for my haircut with my regular stylist, Amy who I’d been seeing once a month for several years. Like many clients and hairdressers/barbers, we had developed an easy rapport, talking about everything from our kids,......
This is story about marketing that starts with a night at the L.A. Opera. But allow me to digress for a moment. I saw an ignorant rant on LinkedIn the other day disguised as an intellectual thesis. The writer opined that creating personas for brands......