Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
Book a Lunch & Learn Session with Jeff Hirsch, Right Brain Studio President & Adjunct Professor at the University of Southern California
When you understand your Brand Myth – the unique, visionary creation story behind every successful brand – your marketing efforts come into focus, the brand stories will flow and your consumers are more engaged.
Jeff has taught marketing/consumer insights to professionals in leading companies, to his USC grad students and other universities across the country. Contact us to learn more about his Brand Myth talk and other topics in our Lunch & Learn Series.
We Curate Emotions. Our methods empower brands to deliver emotional experiences that consumers cherish and share with their friends, family and colleagues.
What’s better, qualitative or quantitative research? This shouldn’t be a question we ever ask. Both are critical in gathering the insights we need to create successful marketing plans and executions when the right tool is matched to the research objectives. Yet many marketing professionals, some...
In addition to the ads mentioned in my last blog, The Magical Healing Power of Tom Brady, here are some of my additional favorites, along with my candidates for worst ad, from the game. As always, an important component of my ratings is if the......
Super Bowl LV ended with the improbable yet inevitable result of Tom Brady leading the Tampa Bay Buccaneers to victory over the favored Kansas City Chiefs and wunderkind Patrick Mahomes. It was one of those situations where the rational side of my brain predicted that......