Our positioning and innovation work has created billions of dollars in revenues for a wide range of the world’s best companies since 1985.
Book a Lunch & Learn Session with Jeff Hirsch, Right Brain Studio President & Adjunct Professor at the University of Southern California
When you understand your Brand Myth – the unique, visionary creation story behind every successful brand – your marketing efforts come into focus, the brand stories will flow and your consumers are more engaged.
Jeff has taught marketing/consumer insights to professionals in leading companies, to his USC grad students and other universities across the country. Contact us to learn more about his Brand Myth talk and other topics in our Lunch & Learn Series.
We Curate Emotions. Our methods empower brands to deliver emotional experiences that consumers cherish and share with their friends, family and colleagues.
Is purpose-driven marketing still relevant in a post-truth, highly polarized world? The Drum ran an interesting piece recently quoting Procter & Gamble’s Chief Brand Officer, Mark Pritchard, stating “that some companies are over-leveraging purpose marketing at the expense of brand growth –...
My work over the years with global companies across a wide range of categories, along with a good deal of reading on marketing and branding, has exposed me to countless versions of the creative brief. From my perspective as a marketing strategist and educator, I......
I love golf because it’s a great metaphor for life. If you’re curious and willing to put in the work, you never stop learning. Every time you peel a layer back, each time you think that you “finally have it,” you discover that there’s so......