Kate Spade, Anthony Bourdain & Imposter Syndrome

It’s just been a few short weeks since Kate Spade and Anthony Bourdain took their own lives in quick succession. With all that’s happened in Trumpland since then, it seems like years ago. Before these tragedies completely fade into our memory I feel compelled to talk about some of my own struggles with mental health.

My driving motivation and main concern lie with all the young people in my life: my students at USC, those I work alongside with in my marketing insights business, my musician friends, and of course, my own three children. I am also thinking about people of any age who struggle with issues of self-esteem or depression.

One conversation in particular motivates me here. Meeting with two of my grad students to help them plan their final project, the conversation pivoted to questions about my own professional experience. One of the pair was full of admiration, not just of the work I’ve done, but for the fact that I held a teaching position in a major university. It was deeply satisfying to hear him talk about how I inspired him and his fellow students.

The praise was quickly followed by self-deprecation. “I’ll never be able to do what you do,” he said. “I’m just not smart enough.”

He could not have been more wrong. He’s smart, capable and the nicest guy in the world. People love him and would follow him anywhere. He’ll do whatever he wants in life and I told him as much.

I should know. I shared these exact feelings when I was his age. And for decades after that. Teach grad school? You’re crazy. I shouldn’t even be in grad school.

Because if I knew anything at all in those days, it was that I was a big fraud. I knew nothing and wasn’t smart enough to teach anywhere or ever be successful in my career.

These back-to-back suicides painfully reminded me of those feelings.

There were times I’d switch on the TV, which for the past year is always tuned to CNN for my daily masochistic ritual, which I like to call “What’s Trump done now?” only to forget that it was Sunday, when when there’s a break from the news. And there would be Anthony Bourdain. Ultra-confident, adventurous, ever-curious, traveling the world, engaged in warm conversation with local people as if he were family, eating, drinking, carousing, and teaching us not just about food, but about humanity.

But clearly, things are not always what they seem to be.

I’ve been working a long time. I am fortunate to live a rich life, blessed with incredible friends and wonderful children. Without a clue to what I was in for at the time, along with very little idea of what I was doing, I started a business thirty years ago. There have been mistakes along the way and dreams unrealized. When I call it quits (which I hope will be never), there will inevitably be a long list of unfulfilled goals, both personal and professional. I accept that. Because from my current perspective, I see a life well lived, where the achievements far outweigh the failures and the happiness exceeds the sadness.

It wasn’t always so. In fact, it wasn’t until just a few years ago that I started to accept that I was actually – objectively – a strong, successful, credible, capable, respected adult. I remember the moment.

I was standing in front of my class of my graduate students, leading a discussion. Tough questions of all kinds were being fired at me and thorny issues were being raised, with all eyes on me. I was struck, as if out of nowhere, by a singular, shocking thought.

“Wow. I’m good at this! And I really know a lot.”

This was precisely the moment when my life-long struggle with “imposter syndrome” started to recede.

From the outside in, most people would never have known how I felt. I presented as charismatic, bright and capable. Destined for success. Everyone seemed to know this but me. What I did know, beyond the shadow of a doubt, is that I was faking it.

I may be smarter than some in high school but wait until I get to college. They’ll see how empty-headed and incapable I really am.

Okay, I got through Northwestern University and they’ve accepted me into grad school there. Maybe I’ll graduate, but I’ll be exposed along the way. And when it’s over, who would ever hire me anyway?

I’ve landed a job in an ad agency and been promoted three times in a year. Now my client wants to hire me away. Oh no! I’m in so far over my head. They’ll soon find out that I’ve got nothing! Shame and humiliation are just around the corner.

I’ve started a business. After a year or two I’m working with Nestle, Pepsi, General Mills, Taco Bell, Exxon-Mobile and other huge companies. They’re buying my act for now, but just wait.

Yes, there were snags along the way, some very serious. But overall, I did just fine. The positive far outweighed the negative, almost always. That’s especially true now.

Still, I felt like a failure, like a child not worthy of the adult world. Undeserving of spiritual, emotional and financial success. I was a pariah and always would be.

It continues to surprise me how many people – successful, seemingly happy people – suffer from Imposter Syndrome. If you think you’re alone, think again. Just take a look at the quotes scattered across this post. And if that’s not enough, let me offer the story of “Two Neils.” Neil Gaiman is one of the most successful writers in the world. He’s won countless awards and sold over 45 million books. Neil Armstrong was the first man to walk on the moon.

Here’s Gaiman’s recollection of their encounter.

Some years ago, I was lucky enough invited to a gathering of great and good people: artists and scientists, writers and discoverers of things. And I felt that at any moment they would realise that I didn’t qualify to be there, among these people who had really done things.

On my second or third night there, I was standing at the back of the hall, while a musical entertainment happened, and I started talking to a very nice, polite, elderly gentleman about several things, including our shared first name. And then he pointed to the hall of people, and said words to the effect of, “I just look at all these people, and I think, what the heck am I doing here? They’ve made amazing things. I just went where I was sent.”

And I said, “Yes. But you were the first man on the moon. I think that counts for something.”

And I felt a bit better. Because if Neil Armstrong felt like an imposter, maybe everyone did. Maybe there weren’t any grown-ups, only people who had worked hard and also got lucky and were slightly out of their depth, all of us doing the best job we could, which is all we can really hope for.

You don’t have to suffer with these feelings. All of us doubt ourselves from time to time. Accept those thoughts with equanimity.  Examine them and then realize that they’re just stories we tell ourselves. Get back to the positive thoughts and actions that help you feel better and be better. Of course, it’s easier said than done, but bing a victim of your own negativity is neither healthy nor productive. Do what you need to do. Meditate, go to therapy, exercise, work hard. Remember you are not alone.

I hope this piece provides some degree of understanding and comfort, even if it’s just to a single person. If I can help anyone with any of these feelings, please write or call. I’ll talk to you.

  • Kelly Shea- Bradley
    Posted at 19:02h, 02 July Reply

    Excellent and timely. Nice work Jeff.

  • Pamela P.
    Posted at 18:41h, 16 July Reply

    Great post, Jeff. Thanks for your vulnerability and honesty. I think it takes courage to both be humble and take pride in one’s accomplishments.

  • Linny Cao
    Posted at 12:17h, 30 August Reply

    Thank you so much Professor Hirsch. After 2 weeks of classes and 2 months in America, I feel like a changed a lot. I think in different patterns and look at things in different perspective. And also, I feel scared and confused from time to time. I came to realize I am not good enough, there are so many things out there that I don’t know and need to learn. I am hungry, for information, knowledge… Even though I might have pushed myself with all my strength out of my comfortable zone, I still feel like I haven’t done enough.

    Last night, as I was talking to my friend, I realized that’s why I have been anxious lately. And today, as I was preparing for my Kate Spade presentation next week, I came across this article and now I feel so much better.

    Anyways, thank you for sharing!

    • jbhirsch
      Posted at 13:59h, 30 August Reply


      Thank you for sharing your thoughts and feelings, and for the kind words. I’m glad this essay helped you feel better – that was the very intention in writing such a personal piece. We all question our own abilities and self-worth at times. But those stories we tell ourselves – which are often patently false – can only serve to deepen a downward spiral. More useful to be in the moment and focus on the task at hand with confidence, optimism and of course, hard work.


  • Deeksha Lal
    Posted at 19:41h, 30 August Reply

    Hi Professor Hirsch,

    I just wanted to say thanks so much for this essay!

    As an only child, my parents have sacrificed a lot so I can do well, and they’re very proud of me and expect me to ace every class I’m in. While it’s nice, it’s also a lot of pressure. For about a month after I got into USC, I would wake up in the middle of the night because I dreamt that I had failed a class, or that I’d gotten an email saying my admission into the program was a mistake.

    While it may not seem like it, participating is a challenge for me every time because I’m so terrified that I’ll say something stupid and everyone will find out I’m not actually supposed to be at USC. Every time I speak up in class, my entire face gets hot and my ears start ringing.

    Reading that so many people who are so successful have felt the same way helped a lot! Thank you so much for sharing this, it’s made me feel so much better.

    • jbhirsch
      Posted at 14:53h, 31 August Reply


      Thank you for your comments. I think we all have those dreams! I still have one – this has recurred my entire adult life – where it’s one week before I graduate from college, and then remember I forgot to go to an entire class! How will I pass the final? What will my parents say if I don’t graduate! It’s so scary!

      The good thing about school – at least my class – is that you are encouraged to take chances and it’s okay to “fail” sometimes. This is how we learn. And it’s an ongoing process in marketing. If we don’t take chances, if we stay in our comfort zones, we’ll never change anything and we’ll never get ahead. You’re really good about speaking up in class. Now, time to do it without the anxiety! That’s not helpful at all!

  • Mingxuan He
    Posted at 16:54h, 02 September Reply

    Hi Professor Hirsch, thank you for sharing this blog to all of us. I read every word carefully because I think I can relate myself to the same situation that occurs frequently, especially when we are in a new environment filling with all that confident, smart, and hard-working peers. Anxiety and pressure are real and they are squeezing people from the most inner part. But now I came to realize that it is actually a good thing. Because only when you are making effort, when you are entering a better new challenging phase of your life, can you truly sense these subtle feelings. People should get worried when they are feeling comfortable all the time because that means they are staying too long in their comfort zone without making progress. To be honest, I am still adjusting myself to the new environment here and I will definitely be out of my comfort zone and participate more in class. It’s so warm reading something that you can relate to. Thank you.

    • jbhirsch
      Posted at 17:22h, 03 September Reply

      Mingxuan, thank you for your comments. It’s good that you recognize those uncomfortable feelings and embrace them to motivate rather than being overwhelmed by anxiety.

  • Miranda Pierfax
    Posted at 11:55h, 20 September Reply

    This was a much needed reading for me. I definitely suffer from “Imposter Syndrome”, always questioning why me? Or, how did I get here, it’s because of x, y, & z, but I never said it’s because I belonged there. People may suffer alone mentally, but to know others have felt this way about themselves gives me hope to overcome it. Thank you for this post! I have some re-evaluating to do.

  • Jacqueline Lin
    Posted at 14:46h, 06 February Reply

    Hello Professor Hirsh,

    Thank you for sharing your personal stories with the public, I believe there are people going through similar situations but are afraid to speak up. I have doubted myself countless times whether I will get a decent job, or if I can become the ideal person that I wanted myself to become after graduating from graduate school, and often times these feelings will not go away. However, your article helped me wake up from the negative cycles that I am going through, and I came to realize that self-validation is a lifelong task that I will have to be working on. Thank you for sharing a meaningful post.

  • Wenjin Yao
    Posted at 20:08h, 06 February Reply

    Hi Professor Hirsch,
    I really appreciate you sharing this article with your personal experience with impostor syndrome. I felt inspired when I read it. The journey you shared couldn’t be more relevant and true. When I was praised by surrounding people for my successful undergraduate study, I felt that I was not qualified, because it was all fake and I’m the only one who know it. I pretended that I was hardworking and smart, but in fact, I knew that I was not. Especially after entering graduate school, the new environment and curriculum standards, including extremely excellent classmates, made me feel stressed and anxious. I felt that I was admitted only by my luck. Reading this article and the comments below, I can see that most people feel the same way, which makes me think it’s time to be optimistic and try to embrace the life that was meant to be mine without negativity.

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