Just a few generations ago, you could say almost anything you wanted in advertising. Kids could “run faster and jump higher” in Keds sneakers. (Check out this 1950’s Keds Ad. You can’t make this stuff up!) Baseball icons Yogi Berra and Mickey Mantle made TV ads...
by Arden Bronstein, Right Brain Studio Intern Coming up with a favorite ad from this year’s Super Bowl has been a struggle. Did anything really stand out? Think back on some of the greatest Super Bowl spots of the last few years. Budweiser’s “Puppy Love” in 2014...
Conditions were far from perfect for this ad critic. I was in a crowded, noisy room watching the big game. Very tough to hear, as people were drinking, eating and talking as if it were a party (which it was) and not my private viewing...
As faith in public institutions wane, what’s left? According to a NBC News/Wall Street Journal poll released this past January 19, President Trump’s approval rating registered at 39 percent, the lowest the poll has found for any modern president after one year in office. Congress? Much worse. Gallup...
John Schnatter may have stepped down as Papa John’s CEO, but he’s staying on as spokesperson. Good idea? Most reports suggest that his demise was the result of his insensitive comments about NFL player protests. The brand is an official sponsor of the NFL, and game...
Starting a new year, it’s always a challenge to decide on whether you’ll see the glass as half-full or half-empty. This year, I choose to start half-full. My predictions start with my final word about Donald Trump for the rest of his presidency. The political...
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Why do you conduct marketing research? Is it to uncover insights? To drive data-driven, fact-based solutions? Both are good reasons,...
I try to stay away from politics when I write about marketing. The key words being, “I try.” Conventional wisdom would dictate that we avoid controversy in our marketing work, unless, of course, we are advocating on behalf of a candidate or cause. An article in...
Forget the art of the deal. The art of distraction is what our president does best. After yet another week that exposes his inability to govern, what else is there to do but start a new fake controversy? But Trump may have met his match...