Who or what are you loyal to? Family? Friends? Your employer? Your favorite brands? We live in a transactional, zero-sum time. A time when many of our leaders are more than happy to throw their principles and the best interests of the country they profess to...
At a time when technology was exploding and young people were being lured to exciting new careers in Silicon Valley and other tech hubs around the country, Eric Poses had a very different vision. Rather than connecting people through hardware and software, Eric’s passion was...
The phrase “There’s no there there” was written by by Gertrud Stein after returning to her childhood home in Oakland only to find that her family house had been torn down and replaced by an office park. The title of Tommy Orange’s stunning novel pays...
Ken Sadowsky is as close as you come to being clairvoyant. As a distributor, board member and investor, Ken has always seen the future of the beverage industry before anyone else. Growing up in a family that owned a beer and soft drink distribution company just outside Boston,...
Bloomberg reported this week that “Weight Watchers… stock took a beating Wednesday (February 27), dropping as much as 36 percent on a dismal profit forecast after it struggled to sign up customers during the key post-holiday dieting season.” Oprah Winfrey, who owns 8% of the company, lost $58...
I always watch the Super Bowl but never watch the Oscars. Seems that I have gotten this dead wrong all these years. My first issue with the Academy Awards is my personal struggle to ever deem anything “best.” Favorite song? Favorite movie? There’s no way I...
As Adweek reports this week, “Little about The Wonderful Company’s new wine brand is practical.” I’d take it a step further. Little of it makes any marketing sense. In the dead of winter, and a nasty one across most of the U.S. at that, the only...
Men are from Mars and women are from Venus. And some men are from up Uranus. One Super Bowl spot we won’t be seeing is Gillette’s controversial “Best a Man Can Get.” P&G says the cost of a two-minute ad buy is the reason why the spot...
The sidewalks were littered with scooters. Not the Razor scooters my kids played with, but scooters with motors. “What are these things?” I asked the friend I had met up with close to where he lives in Venice (California.) “They’re amazing,” he replied. We ride them...
As Chief Marketing Officer at The United Way Worldwide, Lisa Bowman is a major player in the world of NGO’s, leading the organization's global marketing team and working with more than 1,800 local United Ways in 41 countries and territories. While typical enterprise marketing professionals...