[caption id="attachment_12219" align="alignleft" width="400"] The Daily Host Michael Barbaro with Producers Lisa Tobin and Theo Balcomb[/caption] One might think the New York Times podcast, The Daily, to be superfluous. The Times publishes more news stories on-line and in print every day that anyone with a life...
The phrase “There’s no there there” was written by by Gertrud Stein after returning to her childhood home in Oakland only to find that her family house had been torn down and replaced by an office park. The title of Tommy Orange’s stunning novel pays...
I was intrigued by the headline of this Adweek piece a few weeks back, Lessons CPG Brands Can Learn From Startups. Before reading a word, I thought, “is it even possible?” There are lots of smart people at CPG companies but the organizations are hemmed...
Does our storytelling always need to be virtuous? My favorite television shows are populated by despicable characters. Tony Soprano and Walter White robbed and killed. Everyone in Seinfeld, along with the Larry David “character” role in Curb Your Enthusiasm, were highly neurotic and self-absorbed. Jimmy McGill/Saul Goodman...
Is storytelling in marketing bullshit? There is a clear answer to this question. Yes. And no. The key is to distinguish between the art of storytelling itself – and the relentless, self-serving hype of what is no more than a marketing fad. Of course, storytelling is important,...
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Why do you conduct marketing research? Is it to uncover insights? To drive data-driven, fact-based solutions? Both are good reasons,...