strategy Tag

Marketing Strategy in a Post-Truth Society I got off the freeway and drove straight to the car wash. My car is always covered with a fine layer of sand on it when I get back from visiting my parents in Palm Desert, not to mention...

I want to be a non-conformist like everyone else. That, combined with a large dose of creepiness, is where society seems to be heading. Thanks to Big Data, companies are now racing to “personalize” the experiences of each and every one of us.  When I’m in...

My goal as a marketing researcher and strategist is always to tell my clients something they don’t already know. The insight, for example, that a key benefit of business software is reduced workload as a result of automation isn’t exactly groundbreaking. But now I am purposefully...

Ken Sadowsky is as close as you come to being clairvoyant. As a distributor, board member and investor, Ken has always seen the future of the beverage industry before anyone else. Growing up in a family that owned a beer and soft drink distribution company just outside Boston,...

Bloomberg reported this week that “Weight Watchers… stock took a beating Wednesday (February 27), dropping as much as 36 percent on a dismal profit forecast after it struggled to sign up customers during the key post-holiday dieting season.” Oprah Winfrey, who owns 8% of the company, lost $58...

I always watch the Super Bowl but never watch the Oscars. Seems that I have gotten this dead wrong all these years. My first issue with the Academy Awards is my personal struggle to ever deem anything “best.” Favorite song? Favorite movie? There’s no way I...

The sidewalks were littered with scooters. Not the Razor scooters my kids played with, but scooters with motors. “What are these things?” I asked the friend I had met up with close to where he lives in Venice (California.) “They’re amazing,” he replied. We ride them...

As Chief Marketing Officer at The United Way Worldwide, Lisa Bowman is a major player in the world of NGO’s, leading the organization's global marketing team and working with more than 1,800 local United Ways in 41 countries and territories. While typical enterprise marketing professionals...

Pin It on Pinterest