Marketing Strategy in a Post-Truth Society I got off the freeway and drove straight to the car wash. My car is always covered with a fine layer of sand on it when I get back from visiting my parents in Palm Desert, not to mention...
by Arden Bronstein, Right Brain Studio Intern Coming up with a favorite ad from this year’s Super Bowl has been a struggle. Did anything really stand out? Think back on some of the greatest Super Bowl spots of the last few years. Budweiser’s “Puppy Love” in 2014...
As faith in public institutions wane, what’s left? According to a NBC News/Wall Street Journal poll released this past January 19, President Trump’s approval rating registered at 39 percent, the lowest the poll has found for any modern president after one year in office. Congress? Much worse. Gallup...
Laurence D. Fink, the 65-year-old founder and CEO of investment firm BlackRock is aligned with Millennials and Gen Z’ers. Those cohorts are known for choosing brands not only for their tangible and emotional value, but for what they actually do for the world. It’s why a...
Starting a new year, it’s always a challenge to decide on whether you’ll see the glass as half-full or half-empty. This year, I choose to start half-full. My predictions start with my final word about Donald Trump for the rest of his presidency. The political...
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Why do you conduct marketing research? Is it to uncover insights? To drive data-driven, fact-based solutions? Both are good reasons,...
Forget the art of the deal. The art of distraction is what our president does best. After yet another week that exposes his inability to govern, what else is there to do but start a new fake controversy? But Trump may have met his match...
Budweiser has completely revamped its communications for the better....