This week I had the pleasure of sitting on the capstone projects of graduate students for the Communications Management program @USCAnnenberg , where I am an Adjunct Professor teaching Branding and Integrated Marketing. What a privilege to be invited to share my feedback and offer advice...
[caption id="attachment_11577" align="aligncenter" width="545"] Right Brain Studio President & Founder Jeff Hirsch in the Media Center at the Annenberg School of Education at the University of Southern California[/caption] The Right Braincast, our new podcast that connects the dots between brands, the popular culture from which they emerge...
by Arden Bronstein, Right Brain Studio Intern Coming up with a favorite ad from this year’s Super Bowl has been a struggle. Did anything really stand out? Think back on some of the greatest Super Bowl spots of the last few years. Budweiser’s “Puppy Love” in 2014...
By Jeffrey Hirsch I’ve always felt that if you’ve got a limited time to read, your career will be better served by prioritizing newspapers, magazines (The Atlantic Monthly, not People), novels, history and biography over business books. Isaacson’s biographies of Einstein and Jobs, a thoughtful New Yorker...