Posted at 15 Feb, 09:18h in Blog 0 Comments
Thanks to our many erudite friends who wrote in to tell us that it was not Charles Revson, but the seminal Philadelphia retailer John Wanamaker who said, “Half of my advertising budget is wasted. I just don’t know which half.”
The correction has been made to our post of January 2, 2006, “The Best Product Placement Ever.”
If you’d like to peruse a brief biography of this incredible innovator, check out www.geocities.com/Heartland/4547/wanamaker.html.
I’m grateful that people are reading our Musings!