Deeper Qualitative Research With A Social Media Approach

Where do great conversations happen? The best place to find yourself at a party? Why the kitchen, of course. The more intimate settings and structure of our Kitchen Table Sessions help our clients dig deeper than the usual qualitative and get us much closer to consumers. The overall approach and the “Building Block Concepts” we develop are much more “social media” than “traditional.” We provide a “bottom up” framework to develop better products, brand positions and communications. Not to mention that it’s more social in a face-to-face kind of way. Respondents are given the “raw materials” to develop their own dialogue and ideas. We observe and participate their thought process up close and personal. To learn more about how Kitchen Table Sessions can help you develop new products, position existing products or marketing communications, email Jeff Hirsch at for a brief PowerPoint presentation.

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