insights Tag

I always watch the Super Bowl but never watch the Oscars. Seems that I have gotten this dead wrong all these years. My first issue with the Academy Awards is my personal struggle to ever deem anything “best.” Favorite song? Favorite movie? There’s no way I...

The sidewalks were littered with scooters. Not the Razor scooters my kids played with, but scooters with motors. “What are these things?” I asked the friend I had met up with close to where he lives in Venice (California.) “They’re amazing,” he replied. We ride them...

I was intrigued by the headline of this Adweek piece a few weeks back, Lessons CPG Brands Can Learn From Startups. Before reading a word, I thought, “is it even possible?” There are lots of smart people at CPG companies but the organizations are hemmed...

Is storytelling in  marketing bullshit? There is a clear answer to this question. Yes. And no. The key is to  distinguish between the art of storytelling itself – and the relentless, self-serving hype of what is no more than a marketing fad. Of course, storytelling is important,...

Want to hop on a stage coach and travel back in time? Wells Fargo is waving its magic wand, playing make believe to transport us back to a better place while conveniently overlooking the illegal, top-down policies designed to boost earnings and screw their customers....

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