insights Tag

I was intrigued by the headline of this Adweek piece a few weeks back, Lessons CPG Brands Can Learn From Startups. Before reading a word, I thought, “is it even possible?” There are lots of smart people at CPG companies but the organizations are hemmed...

Is storytelling in  marketing bullshit? There is a clear answer to this question. Yes. And no. The key is to  distinguish between the art of storytelling itself – and the relentless, self-serving hype of what is no more than a marketing fad. Of course, storytelling is important,...

Want to hop on a stage coach and travel back in time? Wells Fargo is waving its magic wand, playing make believe to transport us back to a better place while conveniently overlooking the illegal, top-down policies designed to boost earnings and screw their customers....

We like easy. And why not? Who would argue that convenience is a bad thing? Jumping through the past hundred years or so, it seems that almost everyone would agree that it’s better to: Travel cross country by jet than by horse; Wash clothes in...

[caption id="attachment_11577" align="aligncenter" width="545"] Right Brain Studio President & Founder Jeff Hirsch in the Media Center at the Annenberg School of Education at the University of Southern California[/caption] The Right Braincast, our new podcast that connects the dots between brands, the popular culture from which they emerge...

CNN is running an ad campaign I like quite a bit. Rather than taking a defensive posture against charges of “fake news,” the company goes on the offensive, claiming the high ground of owning the truth. The introductory spot focused on an apple, simply displayed...

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