marketing Tag

New Reality Or Silly Fad?   Our attitudes and behaviors evolve from the time we are born with each new phase of life. The 8-year-old looks back on her “baby days” and feels so grown up. The 12-year-old can’t believe there was a time when he...

I want to be a non-conformist like everyone else. That, combined with a large dose of creepiness, is where society seems to be heading. Thanks to Big Data, companies are now racing to “personalize” the experiences of each and every one of us.  When I’m in...

My goal as a marketing researcher and strategist is always to tell my clients something they don’t already know. The insight, for example, that a key benefit of business software is reduced workload as a result of automation isn’t exactly groundbreaking. But now I am purposefully...

The phrase “There’s no there there” was written by by Gertrud Stein after returning to her childhood home in Oakland only to find that her family house had been torn down and replaced by an office park. The title of Tommy Orange’s stunning novel pays...

Ken Sadowsky is as close as you come to being clairvoyant. As a distributor, board member and investor, Ken has always seen the future of the beverage industry before anyone else. Growing up in a family that owned a beer and soft drink distribution company just outside Boston,...

Bloomberg reported this week that “Weight Watchers… stock took a beating Wednesday (February 27), dropping as much as 36 percent on a dismal profit forecast after it struggled to sign up customers during the key post-holiday dieting season.” Oprah Winfrey, who owns 8% of the company, lost $58...

I always watch the Super Bowl but never watch the Oscars. Seems that I have gotten this dead wrong all these years. My first issue with the Academy Awards is my personal struggle to ever deem anything “best.” Favorite song? Favorite movie? There’s no way I...

As Adweek reports this week, “Little about The Wonderful Company’s new wine brand is practical.” I’d take it a step further. Little of it makes any marketing sense. In the dead of winter, and a nasty one across most of the U.S. at that, the only...

Pin It on Pinterest