branding Tag

The sidewalks were littered with scooters. Not the Razor scooters my kids played with, but scooters with motors. “What are these things?” I asked the friend I had met up with close to where he lives in Venice (California.) “They’re amazing,” he replied. We ride them...

As Chief Marketing Officer at The United Way Worldwide, Lisa Bowman is a major player in the world of NGO’s, leading the organization's global marketing team and working with more than 1,800 local United Ways in 41 countries and territories. While typical enterprise marketing professionals...

I was intrigued by the headline of this Adweek piece a few weeks back, Lessons CPG Brands Can Learn From Startups. Before reading a word, I thought, “is it even possible?” There are lots of smart people at CPG companies but the organizations are hemmed...

Does our storytelling always need to be virtuous?   My favorite television shows are populated by despicable characters. Tony Soprano and Walter White robbed and killed. Everyone in Seinfeld, along with the Larry David “character” role in Curb Your Enthusiasm, were highly neurotic and self-absorbed. Jimmy McGill/Saul Goodman...

Is storytelling in  marketing bullshit? There is a clear answer to this question. Yes. And no. The key is to  distinguish between the art of storytelling itself – and the relentless, self-serving hype of what is no more than a marketing fad. Of course, storytelling is important,...

Coachella, the once obscure Goldenvoice-produced music festival, has undergone a dramatic shift from its modest indie roots when it was founded in 1999. It has blossomed into an internationally recognized, sprawling, commercial enterprise. Now, with well-known artists, big-budget staging and a reputation as a "must...

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